MrBeast Plans to Enter the Financial Sector

Though it might be a while—like, eight years or so—before YouTube sensation MrBeast can officially run for President, he’s definitely not just sitting idle. Jimmy Donaldson, better known as MrBeast, is reportedly looking to launch his own financial service, based on a trademark application.

On October 13th, he filed for a service called MrBeast Financial with the U.S. Trademark and Patent Office. The description outlines that this service would include “Mobile Apps and Online Services for a Range of Banking, Financial Advisory, Cryptocurrency Exchanges, and Other Services.” This move seems to fit with his broader goal of integrating his brand into various segments of the American business landscape. According to reports, Donaldson’s company, Beast Industries, has been pitching ideas including credit cards and loans, along with a platform aimed at helping other creators achieve success similar to his own.

MrBeast is currently the most subscribed individual on YouTube, boasting 446 million followers on his main channel alone. Since he started uploading videos back in 2011, he’s transformed from creating occasional stunt videos to becoming a pivotal figure in the creator community. His most popular content features people engaged in various stunts—sometimes fun, sometimes quite risky—often for substantial cash prizes. Alongside viral hits like “100 Kids vs. the World’s Strongest Man!” and “Surviving 100 Days in a Nuclear Bunker to Win $500,000,” he has also ventured into the culinary space with MrBeast Burgers, Feastables chocolate, and lunch kits named Lunchly.

In a 2022 cover story for Rolling Stone, he expressed his ambition, saying, “I want to be the biggest YouTube channel of all time. It’s not even for my ego. I don’t know. I just want it. It gives me something to strive for and get out of bed for.” However, specifics on when MrBeast Financial will launch remain unclear, and his representatives have not provided additional comments. So, fans might be left waiting a bit longer for their favorite YouTuber to potentially offer them a line of credit. In any case, following Donaldson’s various YouTube channels is still worthwhile—you never know what exciting venture he’ll undertake next!