By James Myers, OAN Staff
Thursday, August 22, 2024 9:41 AM
Jack Daniels has become the latest company to abandon its woke policy.
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Woke people warrior Robbie Starbuck claimed on Wednesday night that the whiskey brand had lost its “sanity”. Fox News Digital He had his eye on another iconic American brand.
“Big news,” the filmmaking activist posted to X. “The next company I’m going to sue is @JackDaniels.”
Brown-Forman, the parent company of Jack Daniels, “pre-announced” that it would abandon a series of diversity, equity and inclusion (DEI) initiatives, Starbuck wrote.
Among the initiatives are: “Ending participation in the (Human Rights Campaign’s) Corporate Equality Index social credit system; executive and employee bonuses/goals tied to business performance and not DEI; ending ‘quantified workforce and supplier diversity ambitions;’ and reducing awareness training.”
Meanwhile, Jack Daniels has become the latest company to drop its “woke” program, just as Starbucks has exposed other companies.
Starbucks influencers have been in the headlines in recent weeks after accusing Harley-Davidson of implementing conscious policies that have caused a rift between management and loyal customers.
“Jack Daniel’s must have learned from our viewing of employee LinkedIn pages,” Starbuck wrote.
Starbucks also helped expose both John Deere and Tractor Supply Co., leading both American brands to abandon their left-field initiatives.
Furthermore, Starbucks Fox News Digital He is another popular American brand that compiled evidence for more mindful policies.
“They [Brown-Forman] “What we’re doing goes pretty deep,” he said.
“We’re talking about a corporate drag show, promoting every conceivable sexual identity, which is completely inconsistent with their customer base,” Starbuck said.
Starbuck wrote on X: “We are currently forcing a multi-billion dollar organization to change their policies without even posting, out of fear they will be the next company we expose. We are winning, and one by one we will bring sanity back to Corporate America.”
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