The city that never sleeps certainly won’t sleep with Jalen Brunson and the Knicks.
On Monday night, as the second round of the NBA playoffs was about to kick off at the Garden, a new Nike sign featuring New York’s breakout hoops superstar appeared on the corner of 34th Street and 7th Avenue, with two simple words: A message was written.
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The sign superimposes a photo of Brunson from the back, wearing a blue and orange No. 11 jersey with one arm raised, and reads, “Don’t sleep.”
The 27-year-old point guard ranked fourth in the NBA in scoring with 28.7 points per game during the regular season, and raised that mark to a league-leading 35.5 points per game in the six-game win over the 76ers. first round.
