The Super Bowl LIX commercials were a pathetic visual display of what wasted millions really look like.
If ever there was a Super Bowl show that needed resuscitation, this was it. The highly anticipated ads were lackluster in their delivery and failed to entertain. After so much hype, the disappointing commercials lacked the edgy writing fans expected, and played out as time-fillers rather than the entertaining segments we expected. Each commercial slot cost an estimated $8 million before adding the hefty fees required to lock in the big names, but sadly, the deflated productions fell flat, much like the rest of the experience of this major sporting event. The ads were packed with star power but had zero entertainment value.
The Kansas City Chiefs barely exuded a fraction of the energy fans expected and were absolutely crushed by the Philadelphia Eagles. The halftime show was a pure flop for those who were unaware of the beef between Kendrick Lamar and Drake that hijacked the entire performance. It would have been nice if the commercials were an entertaining distraction to the otherwise boring Super Bowl, but sadly, they flopped and failed.
https://www.youtube.com/watch?v=8QPLoTLAdh8
Part of this may have been due to the advanced release of the ads. Fans were able to view some of the commercials well before the Super Bowl aired, which seems incredibly counter-productive.
The other aspect that came into play here was the sheer weirdness involved. Shania Twain took on the persona of a tongue for a Coffee-Mate ad, and the singer Seal actually had his face plastered on a seal’s body, making him seem like some weird, morphed version of the mammal in a commercial for Mountain Dew. Nothing about these ads was relatable or memorable in any way.
Other commercials settled in the safe space of nostalgia, with Meg Ryan and Billy Crystal’s throwback to “When Harry Met Sally” in a Hellman’s commercial, and Matthew McConaughey and Woody Harrelson’s reunion for “Agentforce.” (RELATED: Kendrick Lamar Bores Americans To Death By Using Super Bowl Halftime To Settle His Personal Beefs)
There were a few commercials that stood out as being better than the rest but in a competition for the best-of-the-worst, there’s really no winner.
