“Morning Joe” has seen a significant drop in viewership since MSNBC co-hosts Joe Scarborough and Mika Brzezinski told viewers they had met President-elect Donald Trump in person.
On Monday's 6 a.m. ET show, Scarborough and Brzezinski revealed that they visited Mar-a-Lago on Friday to meet with President Trump. The couple's co-hosts have argued for years that President Trump is a “fascist” and an overall threat to democracy. Thousands of viewers appear to have reacted by shutting down the show.
“Morning Joe” averaged 839,000 total viewers and 113,000 viewers 25-54 in the advertiser-coveted demo at 6 a.m. ET Monday. As of 7 a.m. ET, that total had fallen to 694,000, with just 70,000 in the main demonstration. The decline was the opposite of “Morning Joe” ratings since the beginning of the year, which typically see viewership increase as more Americans wake up.
MSNBC's popular morning show then took an even bigger hit the next day, averaging just 638,000 total viewers at 6 a.m. and just 81,000 in the key demo, and losing total viewers between Monday and Tuesday. We lost about 20% of our numbers. Average total viewership was down 11% across the four-hour show.
Liberals, co-hosts outraged over 'Morning Joe' 'betrayal' after meeting with Trump: 'We will not forgive'
“Morning Joe” has seen viewership decline after co-hosts Joe Scarborough and Mika Brzezinski said they had met President-elect Donald Trump in person. (Screenshot/MSNBC)
So far in 2024, “Morning Joe” has averaged just over 1 million total viewers in the 6 a.m. ET start and 1.1 million viewers in the 7 a.m. ET start.
The meeting between Mr. Scarborough, Mr. Brzezinski and Mr. Trump infuriated liberals, including his MSNBC colleagues, who lashed out at “Morning Joe” on social media.
Several prominent viewers and media personnel have vowed never to watch it again.
“This is the last time you'll see 'Morning Joe.' End of statement,” anti-Trump comedian Rosie O'Donnell said in a TikTok post.
Jennifer Rubin, a left-wing Washington Post columnist and MSNBC contributor, urged viewers to stop watching the show.
'Morning Joe' co-host speaks directly with President Trump for first time in 7 years
Friday's meeting was the first time the co-hosts had met with President Trump in seven years, Brzezinski said, adding that Scarborough “didn't see eye to eye on a lot of issues and we told him so.” he added.
Scarborough said he considered topics such as abortion, mass deportation and threats of retaliation against political opponents and the press. Organizers said the meeting was about an agreement to “resume communications.”
“To those who ask why, especially in these difficult times, I would go and talk to the president-elect among us, I think I would ask: Why not?” Brzezinski said. . “Five years of political warfare have deeply divided Washington and this country. We want to be as clear as possible in expressing our deep concerns about President Trump's actions and comments during this heated national debate. ”
Washington Post columnist Jennifer Rubin tells people to stop watching “Morning Joe” after Mika Brzezinski and Joe Scarborough announced they met with President-elect Donald Trump. I called out. (William B. Plowman/NBC/NBC Newswire/NBCUniversal via Getty Images; Dear DiPaspil/Getty Images)
MSNBC staff slams 'Morning Joe' co-host's meeting with Trump: 'Disgusting, but frankly not surprising'
“But for nearly 80 million Americans, election denialism and the public trial on January 6 were not as important to them as the issues that motivated them to vote and send Donald Trump back to the White House,” she continued. Ta. “Joe and I recognize that it's time to do something different, and that starts with not just talking about Donald Trump, but talking to him.”
The exodus of “Morning Joe” viewers comes on the heels of one of the lowest ratings weeks in MSNBC history, as liberal viewers continue to tune out the news since a tough Democratic voting day. .
“The Rachel Maddow Show,” “Inside Jen Psaki,” “The 11th Hour with Stephanie Ruhl,” “Alex Wagner Tonight,” “The Chris Jansing Report,” “Deadline: The White House” , “The Jose Diaz-Balart Reports,” “Katy Tur Reports,” “The Last Word with Lawrence O'Donnell,” “Morning Joe,” “The ReidOut” was the worst week since Election Day by all major measurable numbers.
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