New text-to-video AI model Sora will unleash creative potential but requires ‘extreme accountability’

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While the new Sora artificial intelligence (AI) program has obvious pitfalls, experts emphasized the benefits of the new technology and acknowledged the need for increased safeguards and public education regarding its use.

“While the rapid advancement of video generation is an amazing technological advance that deserves recognition, we must also recognize that this innovation presents serious challenges to the social media ecosystem and information environment as a whole. ” said Heritage Foundation researcher Jake Denton. Technology Policy Center told Fox News Digital.

“Consumer platforms are currently unprepared to handle the inevitable influx of hyper-realistic synthetic video content enabled by tools of this caliber,” Denton added.

Recently announced OpenAI The new Sora text-to-video model represents a radical new advancement in content creation. The company proudly touted the model’s ability to “generate complex scenes with multiple characters, specific types of movement, and precise details of subjects and backgrounds.”

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The announcement includes more than a dozen examples, ranging from a surreal octopus to a budding flower, and even a video of a person tossing and turning in bed. The latter shows a person’s hand leaving their arm as an example of the strain the system is currently under.

In this illustrated photo on July 18, 2023, a man is seen using the OpenAI ChatGPT artificial intelligence chat website. (Jaap Arrians/NurPhoto via Getty Images)

“The current model has weaknesses,” OpenAI wrote in a blog post. “They may struggle to accurately simulate the physics of complex scenes, and may not understand certain instances of cause and effect.”

While critics were quick to seize on the new technology’s obvious pitfalls, including more powerful and more difficult-to-identify forms of deepfakes, experts sought to focus on the benefits the technology offers.

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“This is definitely an important step forward for graphics-related generative AI that has incredible potential,” Christopher Alexander, chief analytics officer at Pioneer Development Group, told Fox News Digital. .

“But the real value will become clearer in the months ahead as agile engineers try to develop a particular product,” Alexander explained. “When you first start using Midjourney, it has great features for creating images, but once you start fleshing out a set creative project, it creates a lot of friction.”

Sam Altman attends WEF panel discussion

OpenAI CEO Sam Altman spoke at a panel session on the third day of the World Economic Forum in Davos, Switzerland, on January 18th. (Stefan Vermes/Bloomberg via Getty Images/Getty Images)

“I expect the same from Sora,” he added. “The release of Sora is an incredible next step in generative AI. We think it will be useful for creators, but it will be hard to live up to the hype.”

Before making Sora available to the public, OpenAI said it would implement important tools, including “adversarial testing of models” and tools “to help detect misleading content,” including a detection classifier that flags videos produced by Sora. He promised to take appropriate safety measures.

It is reported that the new company may be aiming to dethrone Google from its position as search king.

Phil Siegel, founder of the Center for Advanced Preparedness and Threat Response Simulation (CAPTRS), said Sora can “significantly increase productivity” when used “actively,” such as in product demonstrations or developing complex health procedures. Then he claimed. provides guidance on processes and products that may require further investigation, preparation, and reduced downtime.

“That’s why we need guidelines and regulations,” Siegel added, arguing that “extreme accountability” will be needed if AI models dominate the technology sector.

chat screen

ChatGPT is a large-scale language model-based chatbot developed by OpenAI and launched on November 30, 2022. (chat)

“I think there are a lot of positive uses, but I also think there are a lot of negative uses for all of this,” Siegel cautioned. “Whatever makes it easier for good people and good people to do better will make it easier for bad people to do better.”


“If they’re going to take control of this, they’re going to have to live with a lot of responsibility,” he continued. “The problem is obviously people are going to do great things with this material, and a lot of people are going to become more skilled at their jobs. “We’re going to have a new class of creative talent.” ”

“They will hallucinate,” he stressed. “I don’t know if they’ll be able to stop that from happening, at least until predictive text models move away from only working on his one word at a time and limit the possibility of strange interpretations.” ”