NFL starts initiative to help teams partner with businesses owned by minorities, women

The National Football League announced a new initiative to help teams partner with more minority- and women-owned businesses.

The initiative, called NFL Source, aims to “standardize how the NFL and its partners support year-round collaboration with underrepresented businesses locally and nationally” by its 32 franchises, the league said. Stated.

“NFL Source is designed to amplify the league’s day-to-day procurement activities, increase access, identify potential qualified partners and drive economic impact locally and nationally across the league and clubs. It creates a fair process to ensure underrepresented businesses gain exposure and the ability to compete and win viable league and club contracts,” the league said. stated on the website Announcement of initiatives.


The NFL logo appears on the field at Nissan Stadium before the Tennessee Titans vs. Indianapolis Colts game on Dec. 3, 2023 in Nashville. (Wesley Hitt/Getty Images)

“NFL Source provides an opportunity for the league to reinvest funds and engage more businesses in the communities where our clubs and offices are located,” said Jonathan Beane, NFL Senior Vice President and Chief Diversity and Inclusion Officer. We will provide the following.” said in a statement. “Doing business with the NFL provides companies with unparalleled exposure and increases regional economic mobility.”

The league helps teams find partners that are majority owned by minorities, women, people with disabilities, LGBTQ+ or veterans.

Bean said that addressing diversity, equity, and inclusion “leads to increased productivity, improved business solutions, increased innovation, and increased creativity.”

NFL football in Detroit

Footballs with NFL logos line up before the Detroit Lions vs. Jacksonville Jaguars game at Ford Field in Detroit on December 4, 2022. (Nick Antaya/Getty Images)

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“The adoption of the expanded NFL Supplier Diversity Program aligns with our vision to continue to elevate and provide opportunity for diverse local businesses,” said Arthur Blank, owner of the Atlanta Falcons. . “The Falcons have and will continue to work diligently with the league and all of us are committed to the official launch of NFL Source.”

The formalization of the initiative comes after the league condemned Harrison Butker’s speech at last week’s college commencement ceremony, in which he encouraged female graduates to embrace their “vocation” as “housewives” and criticized the LGBTQ community and President Biden’s stance on abortion.

“Harrison Butker gave the speech in his personal capacity,” Bean told People magazine. “His views are not those of the NFL as an organization. The NFL is steadfast in our commitment to inclusivity, which only makes our league stronger.”

NFL logo on the field

The NFL logo appears on the field at SoFi Stadium before a game between the Arizona Cardinals and the Los Angeles Rams on October 3, 2021 in Inglewood, California. (Caitlin Mulcahy/Getty Images)


In her speech, Butker encouraged women to embrace what she called “the most important title of all.” Catholic.

The league also said it is partnering with the National Negro Chamber of Commerce to “help local businesses across the country obtain the necessary certifications to do business with the league.”

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