NIL Impact on College and Professional Sports

Since the introduction of name, image, and likeness (NIL) transactions, both college and professional sports have seen significant changes. College athletes now have the option to earn money while staying in school, without feeling pressure to go pro. Ben Dogra, a former NFL agent, highlighted the case of Oregon quarterback Dante Moore, who opted to remain in college instead of entering the NFL Draft—a decision that may not have happened prior to the NIL era.

Dogra expressed surprise at Moore’s choice, especially since he was anticipated to be a top draft pick. “It’s still early to draw conclusions, but Moore staying back is telling. I never expected someone of his caliber to risk a top pick for college,” he explained in a recent discussion.

Before Moore’s decision, various predictions placed him as high as the No. 2 pick to the New York Jets. While Dogra didn’t know the specific details of Moore’s NIL agreement with Oregon State, he believes it played a role in his decision to stay. He pointed out the influence of prominent donors, like Phil Knight from Nike, who could have had a hand in a beneficial contract.

“It’s personal, sure, but the financial aspect is crucial. I can see how a player might reconsider going out for a draft after being offered substantial support,” Dogra remarked.

He anticipates that players expected to go in the middle rounds will likely stay in school longer, particularly if they can earn more through NIL deals than what they might get as mid-round draft picks. “Some players may simply prefer remaining in college where they can make decent money. The reality is, there are only 32 first-round picks,” he added.

Dogra drew comparisons to Miami Dolphins quarterback Quinn Ewers, who chose to enter the NFL Draft rather than transfer from Texas despite having lucrative NIL opportunities. Ewers, once a highly regarded player, didn’t end up making the millions anticipated and was drafted lower than expected.

“Ewers represents a classic scenario. He could’ve earned good money staying in college instead of taking a shot at the draft, but he opted for the NFL anyway,” Dogra commented.

He explained that NIL not only influences player decisions about remaining in college but also alters how agents interact with athletes. In the past, players couldn’t sign with agents until their college careers ended, but now, agents are reaching out much sooner. “It’s almost like a new framework; agents are becoming aware of talent earlier, akin to how it’s done in hockey,” Dogra mentioned.

This shift means players and agents form relationships earlier, which can have its ups and downs. “It’s risky—if you don’t establish a solid connection, you may miss out. But if you do, you might be able to secure a top player,” he noted.

Throughout his career, Dogra has represented high-profile players like Adrian Peterson and Richard Sherman. The evolving landscape of college sports, particularly with the emergence of NIL, certainly adds layers of complexity to how athletes, teams, and agents engage in this dynamic environment.