Sports brands spread by word of mouth on Monday and Tuesday after promoting advertising to protect women's sports.
Jennifer Sey, founder and CEO of XX-XY ATHLETICS, advertised a new advertisement on Sunday prior to a super bowl featuring former NCAA swimmer Riley Gaines and Nevada University Volleyball Sia LiiLii.
“We have played the game with @xx_xyathletics. This is a big game advertisement for large brands,” Sey posted.
The advertisement titled “Real Girls Rock” has shown several female athletes who train gains and LIILII as “Transfobic” prejudice.
The apparel company calls Nike that it does not support biological women while including transformers to sports.
“I just came to say who would care if a biological man played in women's sports. It's just a comprehensive,” said the man.
“I couldn't agree anymore. This is a bunch of fear from the right wing,” said a woman.
Another man's voice said, “As long as I am concerned, there is no problem for men who are in women's sports.”
“These female athletes just need to work hard,” began a man's voice.
“And, no one to blame others for their lack of success,” said another woman's voice.
The video started with over 6 million views and some positive comments on Tuesday.
“Y'ALL is fast! Overchivers bundle, all ya!” XX-XY Athletics posted to X Tuesday.
One of the comments came from JK Rowling, the author of Harry Potter, and JK Rowling, a long -standing defender of women -only space.
“This is the first time I have retweeted an ad, probably, probably, but I love it,” Rolling wrote on Monday.
Rolling once again shared ads on Tuesday and expressed her support to the brand.
“My husband Neil (marathon and endurance runner) just said he had bought four T -shirts. In the coming years, the wonderful question asking for a self -proclaimed liberal man. Did you have a woman's right or a man's request?
In comments on Fox News Digital, LiiLii explained ads and the importance of other people.
“” Real Girls Rock “is an impact advertisement because it indicates the aspect of women's sports that no one sees. Process and grind. It appears in lift, practice, and conditioning to improve every day, “LiiLii said. “This is much more difficult if men can compete with us. They are faster and stronger. We have a disadvantage from jumps. Women's sports that emphasize the hatred rhetoric received by a woman are only for women.
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The XX-XY ATHLETICS was launched in 2024 by the former Levi executive Jennifer Sey in opposition to the change of the title IX performed by the Biden administration and the 2024 Olympics.
Since launching the company, Sey has issued multiple advertisements that advocate women's sports and women -only spaces, but some of them have become viral.
Jennifer Sei talked to Fox News Digital in 2024 about the importance of advertising to give women. (XX-XY Athletics)
“If you can do it and give it a surprising content to support it, it will be normalized so that you can get up for women and girls, and people who are not left for too long have ignored cultural tools. I thought Fox News Digital told me. “That's a way to accept ideas through art and brands. Politics is downstream from culture. We have to win this in the culture field.
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