National Republican organizations kicked off a $200,000 advertising initiative on Monday, labeling former North Carolina Governor Roy Cooper as “Radical Roy” while formally entering the state’s key 2026 Senate race.
The Senate Leadership Fund, a super PAC working with Senate Majority Leader John Tune, is highlighting Cooper’s record as governor, calling it “awakening” and “weak,” and branding him a “radical liberal in disguise.” This ad spend includes text message outreach and ads on platforms like Google and X, as reported by Punch Bowl News.
A statement from the National Republican Senators Committee (NRSC) referred to Cooper as “A Wreck,” aiming to underline criticisms of his leadership.
In an NRSC video, Cooper is depicted as someone the public cannot rely on. It mentions his failures in handling education and crime, accusing him of making life difficult for residents. The video also criticizes his response to Hurricane Helen, suggesting he was inactive during the crucial moments.
“Roy Cooper is a Democrat obstructing progress,” said Johnna Rodriguez, the NRSC communications director. “He has defended questionable ideologies and released violent offenders back into communities. North Carolina needs leaders who genuinely support working families and uphold American values.”
A tweet from the NRSC reinforced this view, claiming Cooper is not someone to trust. It referenced his handling of schools, taxes, and public safety during crises.
Furthermore, NRSC’s press release pointed to State Assemblyman Brenden Jones’ remarks about Cooper “failing” the eastern regions of North Carolina, noting his controversial decisions, such as commuting sentences for certain convicted criminals.
Alex Ratcham, from the Senate Leadership Fund, commented on Cooper’s management during Hurricane Helen, suggesting that the public is discontent with his response, which he deemed inadequate.
Reports indicate that Cooper is expected to officially announce his candidacy for the North Carolina Senate seat soon, which has many Republicans anticipating the implications.
This Senate election could be particularly intense, especially after the retirement announcement of incumbent Republican Rep. Tom Tillis. It’s been indicated that Republican National Committee Chairman Michael Whatley will engage in the race, alongside well-known figures such as Lara Trump, who recently opted out of running.
The North Carolina Senate contest is shaping up to be a tightly contested battle, as previous elections saw narrow margins between parties. Cooper’s previous gubernatorial victories in 2016 and 2020 cement his status as a significant player in this upcoming race.
As of now, Cooper’s campaign has not provided a comment regarding these developments.
