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The Federal Trade Commission (FTC) has issued a total of over $ 2.4 million over $ 2.4 million in a settlement order involved in the online fashion retailer fashion nova, which has been accused of hiding negative reviews. 。
Qualify In the case of refundConsumers who purchased items from fashion nova before November 21, 2019 had to make “valid claims” at the FTC on August 15, 2023. At present, FTC is no longer accepting questions.
In the final order, fashion nova is clearly prohibited to hide reviews and support, and is obliged to present it to customers “regardless of the opinions and rating of the approval.” In addition, the retailer was ordered to pay $ 4.2 million.
Fashion Nova presents: On May 8, 2019, the atmosphere of a party with Cardi at Hollywood Paladium in Los Angeles. (TOMMASO BODDI/Getty Images for Fashion Nova)
Fashion Nova appealed for copying Jennifar Lopez's iconic Versace dress.
In this case, the winners of the FTC payment were spreading nationwide, Committee dataIn Illinois, there were more than 25,000 recipients. According to FTC, the median refund was $ 16 out of 148,351 recipients.
FTC filed a petition to fashion Nova in January 2022 and started the first case.
“From late 2015 to mid -November 2019, Fashion nova FTC chose to automatically post a four -star and five -star review on the website, which was written in a complaint about fashion nova, but made a more negative review of hundreds of thousands of low stars. Approved or not opened.
FTC discovered a “many instances” of “many instances” in which fashion NOVA suppresses product reviews with a lower rating than four stars, and “the expression of the product” is “accidentally or misleading”. I insisted.
FTC has argued that fashion nova has found and “many instances” and “many instances”. (ISTOCK / ISTOCK)
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This case included the first negative review of FTC, but it was not the first case of the committee involving fashion nova. In April 2020, the first fashion retailer agreed to pay $ 9.3 million to the claim saying “I did not notify the consumer appropriately.” A card that does not provide a refund, but compensates for consumers that are out of place. “
Furthermore, in 2022, FTC notified some companies that have notified review management, and notified that “avoiding negative reviews or disclosure is a violation of the FTC law.”
Signage is outside the Washington DC Federal Trade Commission Headquarters in 2019. (Getty Image /Getty Image Andrew Harrahla /Bloomberg)
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In a guide to feature online customer reviews, FTC instructs companies not to “prevent or stop” consumers to submit negative reviews. The “reasonable process” is allowed to confirm that the review is genuine, but FTC instructs companies to “handle negative and positive reviews equally.”
