The Russian fashion label has a collection of jackets inspired by the late Soviet dictator Joseph Stalin, priced at $1,600 each.
The Moscow-based fashion designer decided to launch a line of Starines-inspired jackets to commemorate March 5th, the death of the man responsible for the deaths of millions of people.
by UK-based news site “Metro”people lined up outside the brand’s retail store in the Russian capital for the chance to get their hands on new apparel.
But some Russians were surprised by the designer’s development. The promotional video showed a man modeling a Stalin jacket while carrying a smoking pipe through a bombed-out Ukrainian town. Just like the Soviet dictator did in his heyday.
“Something needs to change quickly, starting with the psychologists,” one Russian Instagram user wrote in response to the video.
Button-down jackets resemble the military tunics worn by Bolshevik leaders during their time in power.
Military-style jackets project an image of authoritarianism, with Mao-like collars and styles that emphasize broad shoulders.
Fashion label NewRuBrand24 launched the jacket this week. It has been 71 years since the second leader of the Soviet Union died at the age of 74 at Kuntsevo Dacha in Moscow.
“The jacket has become one of our business cards,” the brand said when announcing the new line.
“It is called ‘Stalinism’ because the ‘Father of the Nation’ always wore military fashion and strict suits.”
During Stalin’s reign, approximately 6 million Ukrainians and others died of starvation in parts of Russia and Kazakhstan as a result of Stalin’s decision to collectivize agriculture in grain-rich regions.
Stalin also executed approximately one million of his own citizens whom he perceived as threats to his rule, including spies, traitors, and alleged class enemies.
The Post has contacted NewRuBrand24 for comment.
