Independent Media Newsletter Status Includes Ads for MS NOW
Status, a new independent media newsletter focused on holding influential industry leaders accountable, has started running advertisements for MS NOW, which was previously known as MSNBC. This newsletter, created by former CNN media reporter Oliver Darcy, began featuring the messaging “Brought to you by MS NOW” from November 18, just a few days after MSNBC rebranded on November 15.
This past Wednesday, an ad showcasing liberal anchor Rachel Maddow appeared prominently at the top of Status’s website. However, a Status representative firmly denied any potential conflicts of interest.
Status promotes itself with the tagline, “In-depth reporting. Uncompromising analysis. Zero spin,” and claims to provide fearless journalism that holds powerful figures accountable. There’s a clear sense of mission in their communications.
Interestingly, Status has experienced rapid growth in the past year, inching closer to 100,000 subscribers by August. The “About Us” section on their website emphasizes their commitment to independent journalism, claiming they aren’t beholden to billionaires or political pressures.
Earlier this month, MS NOW initiated a $20 million ad campaign to introduce its new brand while asserting its dedication to progressive values—reiterating “Same mission. New name.” A message on their site highlights their programs, emphasizing continuity in their commitment to justice and progress.
There have been mixed reactions on social media regarding the rebranding of MSNBC to MS NOW, with some criticism aimed at the new name.
A spokesperson for Status remarked that their advertising relationship with MS NOW is genuine and not an attempt to undermine journalistic integrity. They remarked that any insinuation that their reporting would change for advertisers is both false and somewhat insulting.
According to this spokesperson, while Status, like many media entities, accepts advertising as a source of support, this does not equate to endorsements or influence over their journalism. They stress the importance of editorial independence, which is a fundamental principle for them.
Status operates without its editorial staff selling ads, employing Stacey Farish, a veteran in the industry, for that role. This approach means that ad decisions are made well in advance of publication.
It’s not unusual for newsletters to include sponsorships; other major publications, like Axios and Politico, also feature corporate sponsorships regularly.
In the meantime, Status has gained traction with corporate advertisers, drawing interest from notable companies, including Disney. The landscape of media and advertising continues to evolve, and this outlet appears to be positioning itself robustly amid the changes.
Regarding the relationship between Darcey and MS NOW, officials from the network clarified that appearances by Darcey are not influenced by advertising agreements.
Darcy previously had a stint in conservative media before making his way through various platforms and eventually settling on his current venture. Having left CNN in 2024, he has expanded his team, bringing in former colleagues and focusing on making Status a significant player in the media landscape.
