Students from the Northeast are increasingly heading to universities in the South, favoring campuses where sunshine, football, and Greek life highlight the experience. A noticeable shift is occurring—many are opting for schools in the Southeastern Conference (SEC), which includes institutions like the University of South Carolina (USC) and the University of Alabama, instead of traditional Ivy League options.
Government data showed that from 2014 to 2023, there was a 91% rise in undergraduates from northeastern states attending SEC schools, with USC specifically experiencing a 90% increase during that timeframe.
This year, USC recorded its highest enrollment ever, surpassing 40,000 students. The student body has grown by 46%, with out-of-state enrollment rising 58% over the last decade, largely driven by students from the Northeast.
Insights from the Sunday Times reveal that the most significant influx comes from North Carolina, New York, New Jersey, and Pennsylvania. “All my friends are from New Jersey,” noted Sean Carroll, a 21-year-old USC senior from New York. When asked about the cultural transition, he remarked that many newcomers from upstate don’t even notice they’re in South Carolina; it’s very trendy.
Notably, within the Chi Psi fraternity he belongs to, only 10 out of 200 members hail from as far south as Virginia. “The northern and southern fraternities have different ties,” Carroll mentioned, pointing out that even the tailgate areas reflect this regional divide.
Similarly, Cameron McManus, a high school senior from suburban Washington, D.C., shared his enthusiasm for colleges like Clemson University and USC. He found himself drawn to their vibrant sports scenes through social media. “You can be outdoors any month of the year,” he commented.
Since 2019, Southern colleges have seen a 50% increase in applications, while New England and Mid-Atlantic schools have experienced modest growth of less than 30%. This trend seems to stem from the South’s growing reputation as an appealing alternative to the top-tier institutions, which are facing increased competition.
As the competition intensifies, some Southern states are ensuring accessibility for local students. For instance, Clemson University’s acceptance rate has declined from 52% to 38% over the past decade. The Sunday Times noted that North Carolina limits out-of-state enrollment to 18%, and Texas guarantees admission to its public universities for the top 10% of high school graduates.
Representatives from USC, the SEC, and the New England Commission on Higher Education have yet to respond to inquiries about these developments.
