Meghan Markle’s Business Faces Potential $5 Million Loss

Reports indicate that Duchess Meghan Markle’s brand, As Ever, might hit a snag, possibly costing her $5 million if she can’t offload her stock before it expires.

The Duchess of Sussex, 44, aims to sell all her jars of jam, tea, and flower sprinkles by the end of next summer. If not, the loss from unsold jam alone could reach $5 million. Adding in the flower sprinkles could further raise that figure by another million.

Her overstock predicament stems from a rapid expansion decision made last year after the successful launch of her business. When Markle debuted As Ever in April 2025, the initial batches of jams, teas, cookie mixes, and flower sprinkles flew off the shelves in minutes.

In response to high demand, she restocked just two months later, ordering “10 times” the amount of her initial inventory. This move seemed impressive, as customers quickly bought out the new stock. Shortly afterward, she added rosé wine to her offerings, which also sold out within an hour.

All products in her store are set to expire simultaneously by the end of next summer. This bottleneck issue could surface for the royal family if the remaining inventory doesn’t sell out.

After initially achieving great sales, Markle’s ambitious plans led her to submit a substantial purchase order shortly after her brand launched. “We went from discussing thousands of jars to needing to place an order for a million units in just a few months,” she recounted.

However, a glitch on her website was revealed in January, showing around 650,190 unsold items in stock at that time. A source mentioned that they had so much jam that it was being given away to Netflix staff.

Now, Markle finds herself confronting decreasing traffic to her website, which threatens her ability to sell her inventory. According to data from Samelweb, her site’s visitor numbers have declined, aligning with a dip in her popularity in the United States.

The site had 246,000 visitors in December, with 180,000 from the U.S. By January, that number dropped sharply to 89,000. February saw 213,000 visits, then slightly increased in March to 226,000, but fell again in April to 178,000.

While these figures reflect Markle’s business performance, it’s crucial to remember that no official sales data has been shared. Markle’s representatives have not yet commented on the situation.