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Toy industry expert expects Chinese tariffs to raise prices significantly

Toy Industry CEOs have issued warnings about how China can impact the US Christmas

“Toys are not currently being produced in China, and there are reports that major retailers here in the US are actually beginning to cancel orders. So, Jake, Christmas is at risk,” Greg Ahearn, president and CEO of Toy Association, said on Tuesday of CNN’s “Jake Tapper lead.” hill.

Ahearn said China’s 145% tariff could raise prices for games, dolls, cars and other toys by 15-20% by fall. Fox TV Stations reported, This was thought by the Toy Association that nearly 80% of the toys sold in the US are sourced from China.

“The Toy Association is actively advocating for tariff exemptions on toys, and your opinion will help us create the strongest case possible,” Kathrin Belliveau, Chief Policy Officer of the Toy Association, said in a statement Monday. “It’s more important than ever to understand how your business will be affected because tariffs of this magnitude are on the table.”

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Workers are producing gorgeous toys for sale along belts and roads on the production line of a toy company in Lia Yonggan, Jiangsu Province, China on April 11, 2025. (CFOTO / Future Publishing / Getty Images)

The association of nonprofit organizations representing more than 950 companies in the industry is White House Rules Last week it was implemented to exempt some electronic devices from China’s import duties.

Last month, some US toy manufacturers said they were experiencing boosts and increased domestic manufacturing amid President Donald Trump’s import duties.

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China-made toys at target in California

The Chinese-made toy will be on display on the shelves of the Target Store in Sosarito, California on April 8, 2025. (Justin Sullivan/Getty Images)

Lauren Simonetti of Fox Business reported that Ohio-based Simplay3 “hired 10% more workers and performed this operation 24/7 to manufacture its products.

The company produces slides, playhouses, play tables and a large amount of thru Other kids toys The site says it uses a rotomolding process at its facility in northeastern Ohio.

China solar toy factory

The employee works on April 11, 2025 at a toy factory specializing in solar-powered plastic gadgets in Yiwu, Z Jiang Province, eastern China. (Adek Berry/AFP/Getty Images)

CRA-Z-ART announced it plans to increase toy making in the US by increasing US manufacturing space by 50% and “fighting tariff costs on imports from China and other countries.”

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According to CRA-Z-ART, the move will lift domestic manufacturing space for toys, art and school supplies suppliers from the current 1 million square feet to 1.5 million square feet. Its US factories are located in Lewisburg, Tennessee and Jacksonville, Florida.

Aislinn Murphy of Fox Business contributed to this report.

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