The political action committee of South Carolina Republican Sen. Tim Scott is spearheading a campaign to reach out to Black voters ahead of the election amid growing concerns about his popularity among a demographic Biden supposedly won in the 2020 presidential election.
Great Opportunity PAC announced a $14.3 million plan to garner support from black and Hispanic voters in battleground states ahead of the general election.
“I think the Republican Party has great taste, great marketing and, frankly, a great microphone and someone who speaks well into that microphone,” Scott said of former President Trump, who is seen as the presumptive Republican nominee for 2024.
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Scott is being considered as Trump’s running mate. (Getty Images)
“We have a really big opportunity to make this election different from the last one,” he said during a strategy briefing.
“Control of the White House, Senate and House of Representatives could be determined by fewer than 100,000 votes in six states,” PAC executive director Jennifer DeCasper said in a memo Thursday.
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Black voters have become a concern for Democrats. (Erin Kirkland/Bloomberg via Getty Images)
She noted that over time, there have been natural and gradual changes in the voting behavior of black and Hispanic voters, but argued that “we haven’t made the investments necessary to capture and win this vote.”
This comes as Biden’s campaign struggles to retain minority supporters, many of whom are unhappy with the current state of the economy. A recent Fox News poll found the president has the approval of 72% of black voters, up from 66% in February but still below the 79% he had before winning the 2020 election.
The campaign appears to be aware of this problem, and has launched efforts to specifically target minority voters and woo them across the country.
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Scott’s PAC said the new campaign will be a “full-scale 360-degree communications and voter contact plan targeted at the swing and low propensity voter among Black and Brown voters”.
The group’s largest investment, $9 million, will go toward direct voter contact. The plan also includes significant spending on earned and paid media, research, data and analytics, operations and legal.
DeCasper said the goal of the effort is to “target, persuade and increase turnout among disengaged black and Hispanic voters in targeted presidential and senatorial states.”
The plan will incorporate a variety of events featuring elected officials and other influential surrogates, and will also utilize “door-to-door canvassing, digital marketing, direct mail and targeted paid advertising.”
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President Trump traveled to the Bronx in New York City for a rally. (Bing Guang/Bloomberg via Getty Images)
According to DeCasper, if Trump were to open up his lead among non-college-educated voters by just two points and his lead among non-white voters by three points, “he would win five more states and his Electoral College victory would be 297-241.”
She also said the changes would affect several key Senate races.
Scott (right) is President Trump’s top surrogate. (Getty Images)
“President Trump has done a really great job of figuring out how to get in front of voters in unique ways and in unique places that haven’t been done before,” Scott explained.
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“I’ve been talking about this for years. We have to go places we’re not invited to. We just don’t have enough candidates in the party to do that.”
Scott is known to be a possible running mate for President Trump in the November presidential election.
“Thanks to Bidenflation and Bidennomics, Black voters are worse off now than they were under President Trump,” DeCasper wrote in the memo, “but this is not enough to automatically break historical voting patterns.”
“Donald Trump is running his campaign the same way he has run his whole life: he has no regard for Black people or our communities,” Sarafina Chitica, a senior spokesperson for the Biden campaign, told Fox News Digital in a statement.
“Trump came to office by falsely accusing five black men of murder and entered politics to delegitimize the first black president as a birther. It’s why the first thing he did after taking control of the Republican National Committee was to close minority outreach centers, and it’s why he’s mobilizing backbenchers and C-rank bureaucrats as a last resort to protect racist policies. President Biden is on the campaign trail, trying to earn the support of black Americans instead of asking for it. That’s what leadership looks like,” she continued.
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