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Take-Two Interactive Software has shared that fans will be able to pre-order both digital and physical copies of the upcoming video game starting June 25.
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This pre-order announcement reinforces the publisher’s dedication to a release date set for November 19.
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Analysts on Wall Street note that the 13-year gap has led to a significant surge in consumer interest.
Pre-orders for Grand Theft Auto VI, a much-anticipated title from Rockstar Games, will kick off on June 25. This event marks a major step in the marketing strategy for a game anticipated to be one of the largest entertainment launches ever.
On Thursday, Take-Two Interactive saw a rise of about 5%, reflecting the trust investors have as the company gears up for substantial consumer engagement after years of development.
Rockstar’s pre-order plan is taking shape and wishlist registration is now possible
Players can look forward to pre-ordering the game in digital storefronts as well as at certain retail locations. Rockstar has also launched a wishlist feature on platforms like PlayStation 5 and Xbox Series X|S. This allows enthusiasts to get automatic notifications when purchasing begins.
While the pre-order date has been disclosed, Rockstar has not yet shared details concerning pricing or the potential availability of special or collector’s editions.
Price points are a topic of considerable discussion among industry insiders. Many have pointed out that software prices have largely remained stagnant over the past decade, despite rising development expenses.
The announcement is accompanied by a fresh visual update from Rockstar, showcasing the game’s official cover art and giving players a glimpse of the Vice City setting, inspired by Miami.
The game is anticipated to release in the fall.
Jeffries expects TTWO to charge $70 to $80 for the game.
In a report, Jefferies analyst James Heaney underscored his optimistic outlook with a “buy” rating and set a price target of $300 for Take-Two. With pre-orders commencing on June 25, this aligns with the expected marketing surge leading up to the November 19 launch.
A new trailer is anticipated soon, but analysts stress the importance of understanding the pricing for both the base and premium versions to better grasp the business model behind GTA VI Online.
