A devastating wildfire in Los Angeles has left a family homeless as frontline workers and first responders battle the blaze. Launched by the founders of KIND Snacks to get supplies to first responders in the wake of the coronavirus outbreak, the Frontline Impact Project is now helping Los Angeles' frontline workers get what they need. We support you to enter. Weelicious founder Catherine McCord is one of the organization's partners. She happens to live near the Pasadena area affected by the fires.
“I've personally worked on the ground with a lot of brands, and they're doing an incredible job just trying to get food and other products to families,” McCord told Fox News. “It was,” he said. “With most families currently evacuated, we are taking care of our frontline workers who are still working hard to ensure the fires are extinguished and slowly but surely returning to their families. I think I'm trying to deliver.”
Firefighters watch as the Palisades Fire, one of several simultaneous fires across Los Angeles County, burns in Mandeville Canyon near Los Angeles on January 12, 2025.
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McCord also spoke about her personal connection to those displaced by the wildfires, sharing that her son's school has “40 families who lost their homes to the fires and fires.” [were] I was kicked out. ”
She and her family were forced to evacuate due to the fire, as were many others in the community. She says the disaster “shocked us in so many ways.”
“The hardest part was seeing people who were used to supporting others now being put in uncomfortable positions, having everything taken away overnight and trying to explain that to their children. I think it's about looking at it. Also, just trying to get back to work and find a new place to live.”
Palisades fire evacuees Jaclyn Senis and Laura Shockley embrace after dropping off their children at their new school in the Brentwood neighborhood of Los Angeles on January 15, 2025. (Reuters/David Ryder)
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In a situation that is “multilayered and complex,” McCord expressed some optimism about the response, saying, “We've seen Los Angeles come together in such an impactful way.”
In addition to Weelicious, Blue Lizard Sunscreen, Justin's Peanut Butter, Kachava All in One Nutrition, Love Corn Snacks, Banza Pasta, and Spindrift are collaborating with the Frontline Impact Project to bring their products to the front lines.
Smoke billows from the remains of a charred building on the Pasadena Waldorf School campus on Sunday, January 12, 2025, in Altadena, California. (AP Photo/Chris Pizzello)
Businesses interested in donating products can visit: front line project's website.
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As of early Thursday, at least 25 people were confirmed dead in the disaster, with dozens still missing. moreover, cal fire The fire is estimated to have destroyed more than 12,000 structures and burned more than 40,600 acres.
