Bluesky, a new social platform with millions of users, now competes with top networks such as X and Truth Social.
Former Twitter CEO Jack Dorsey created the site in 2019 as a “protocol for public conversation.” Its features are modeled after Twitter and include discovery and feed tabs, as well as the option to send messages to other users.
Dorsey said one of his goals is to make Bluesky interoperable so account holders can interact with users on other platforms such as TikTok and X. Associated Press.
The site has already seen a significant increase in popularity, gaining new users after the 2024 election, and the number of users has soared to 15 million, according to a report by the Associated Press.
The company acquired its Brazilian footprint of more than 2 million people in August after Brazil banned X.
Elon Musk's new policy has led to 500,000 new users joining Bluesky after X notified that blocked accounts would be able to view users' public posts.
Journalists have flocked to the platform in recent weeks because of its connectivity and audience-friendly model.
“My average post that's not a hot topic or trending may not perform as well on X as Bluesky does,” said Phil Lewis, senior homepage editor at HuffPost. . NBC News.
He has hundreds of thousands of followers on X and Bluesky.
“Judging by the retweets, likes, and comments, that’s not the case at all.”
Other media outlets, including The Guardian, have reported similar trends. Left-wing politicians also flock to the site, which has a 300-character limit.
Democratic strategist Rodel Molyneaux previously said, “Twitter has always had its problems, but over the past year or so it has become a more toxic place, with progressive voices certainly being marginalized and a conservative atmosphere.” '', and we expect that trend to continue.'' hill.
Many say social platforms provide a new place to receive information.
“What I think has changed over the last 10 years…It used to be that there were two major platforms, Twitter and Facebook, that kind of dominated the social media ecosystem,” Northwestern also previously said. told Hill.
“But we've moved into a more fragmented and more diverse social media landscape, not just with the rise of TikTok. [and] There's the rise of Instagram among young people, alternative technologies like Rumble as an alternative to YouTube, Gab… Discord. ”
