Customers of Cracker Barrel Old Country Store have taken to social media to express their opinions about the recent changes at the Tennessee-based restaurant chain. The chatter intensified after the unveiling of a new logo this week.
This rebranding moves away from the previous logo, which featured an elderly man relaxing against a barrel, to a more streamlined text-only design in a fresh typeface on a familiar gold background.
Cracker Barrel has also introduced a revamped menu, rolling out new breakfast, lunch, and dinner selections as part of the “More The More” campaign. Saramouah, the Chief Marketing Director, spoke about infusing “fresh energy, thoughtful craftsmanship and sincere hospitality” into the dining experience. However, many social media users seem to have a different take on these changes.
Benny Johnson, a conservative influencer, described the new logo on X as “absolutely scary,” questioning when the company would “learn.” Overall, the reaction has been quite negative, with comments ranging from “It’s not crackers or barrels” to “It’s worse than horrifying. It’s… generic.” Another user called it a “massive downgrade,” while yet another simply demanded, “Please bring it back!”
Some commenters even remarked that the logo change felt like a “war crime.” Amid the uproar, other brands such as Steak’N Shake weighed in, criticizing the apparent lack of respect for traditional customers and brands. Others pointed out shifts in the menu, claiming that Cracker Barrel’s offerings no longer felt authentically “country.”
Concerns about food quality have also surfaced, with one customer stating, “The food was subpar for a while.” The company has indicated it is listening to its guests. Moore mentioned that feedback included desires for a brighter, less cluttered environment and more comfortable seating options.
Despite the criticisms, a Cracker Barrel spokesperson expressed satisfaction with the remodeled stores, highlighting “overwhelmingly positive” feedback on the new meals and shopping experience. They maintain that all modifications reflect direct input from guests and staff, acknowledging that while some dissent exists, the overall performance supports their direction.
In conclusion, Cracker Barrel hopes to invite those who have yet to experience the new changes back for a taste of their updated country hospitality.
Cracker Barrel ignores pushback from a small group while Steak ‘n Shake makes a pointed comment
Customers of Cracker Barrel Old Country Store have taken to social media to express their opinions about the recent changes at the Tennessee-based restaurant chain. The chatter intensified after the unveiling of a new logo this week.
This rebranding moves away from the previous logo, which featured an elderly man relaxing against a barrel, to a more streamlined text-only design in a fresh typeface on a familiar gold background.
Cracker Barrel has also introduced a revamped menu, rolling out new breakfast, lunch, and dinner selections as part of the “More The More” campaign. Saramouah, the Chief Marketing Director, spoke about infusing “fresh energy, thoughtful craftsmanship and sincere hospitality” into the dining experience. However, many social media users seem to have a different take on these changes.
Benny Johnson, a conservative influencer, described the new logo on X as “absolutely scary,” questioning when the company would “learn.” Overall, the reaction has been quite negative, with comments ranging from “It’s not crackers or barrels” to “It’s worse than horrifying. It’s… generic.” Another user called it a “massive downgrade,” while yet another simply demanded, “Please bring it back!”
Some commenters even remarked that the logo change felt like a “war crime.” Amid the uproar, other brands such as Steak’N Shake weighed in, criticizing the apparent lack of respect for traditional customers and brands. Others pointed out shifts in the menu, claiming that Cracker Barrel’s offerings no longer felt authentically “country.”
Concerns about food quality have also surfaced, with one customer stating, “The food was subpar for a while.” The company has indicated it is listening to its guests. Moore mentioned that feedback included desires for a brighter, less cluttered environment and more comfortable seating options.
Despite the criticisms, a Cracker Barrel spokesperson expressed satisfaction with the remodeled stores, highlighting “overwhelmingly positive” feedback on the new meals and shopping experience. They maintain that all modifications reflect direct input from guests and staff, acknowledging that while some dissent exists, the overall performance supports their direction.
In conclusion, Cracker Barrel hopes to invite those who have yet to experience the new changes back for a taste of their updated country hospitality.
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