Kraft Heinz Gets a Boost from Morgan Stanley’s Upgrade
Morgan Stanley has taken a more positive stance on Kraft Heinz following the company’s decision to split. They’ve changed their rating on food and beverage stocks from underweight to equal weight, also increasing their price target from $28 to $29 per share. Analyst Megan Clapp suggests this indicates an expected 11% growth moving forward.
This shift comes on the heels of Kraft Heinz’s announcement regarding its split into two separate companies. Interestingly, shares dropped 7% on Tuesday after Warren Buffett expressed disappointment about the news during a CNBC interview. As the largest shareholder of Kraft Heinz, Buffett’s Berkshire Hathaway holds a significant 27.5% stake in the company.
Despite the decline, Kraft Heinz’s shares have risen 15% this year, with the latest drop being notable. The split is part of a strategy to unlock value from a $46 billion merger dating back to 2015, which formed one of the largest food companies globally. The two new entities will consist of shelf-stable foods, including brands like Heinz and Philadelphia, and a range of staples in North America featuring Oscar Mayer and Kraft Singles.
Clapp sees the breakup as a potential positive turning point for Kraft Heinz. In her view, the stock may have reached its lowest point and is now positioned for recovery. She stated, “As we have actively adjusted our outlook, we’ve upgraded KHC to equal weight, noting that estimates appear more aligned and show signs of stabilization.” She believes the company has already weathered the worst of its challenges, making this an opportune moment to reassess its risk and reward potential post a 15% dip in the stock year-to-date, which includes the recent 7% decline following the announcement.
Overall, Clapp’s analysis indicates that the split could play a significant role in reshaping Kraft Heinz’s future.

