Mike Tannenbaum’s 33rd Team Expands Its NFL Influence
Mike Tannenbaum and his consulting firm, the No. 33 team, are set to enhance their impact in the NFL. The company focuses on using data analytics to reshape decision-making both on and off the field and recently announced a Series B funding round featuring an impressive lineup of investors.
“I’m really excited,” Tannenbaum, who previously served as the Jets’ general manager from 2006 to 2012, shared in an exclusive interview. “We’ve collaborated with coaches, and although we used to identify as a media company, we now invest nearly all our efforts in data and technology because that’s where the future lies.”
The 33rd team works with various NFL franchises, offering in-game and post-game data to help them make pivotal decisions, such as hiring general managers and coaches. They also provide insights into individual game performance, aiding teams in refining their strategies.
Additionally, the company engages in consulting work, often assisting universities. “The info we gather becomes available to teams post-game,” Tannenbaum mentioned. “We ensure that our reports are accurate, timely, and actionable.”
Last offseason, the Jets entered a partnership with the No. 33 team, utilizing their expertise during the hiring process for their new general manager, Darren Mousey, and head coach, Aaron Glenn.
“It was fantastic to support the Jets and assist in their search,” Tannenbaum reflected. “I know many great individuals within the organization.”
The firm’s success has fueled this recent Series B funding round, attracting investors like Liberty Media, Gary Vaynerchuk, Silver Falcon Capital—led by former NASCAR CEO Brian France’s family office—and NFL alumni Justin Pugh and Matt Patricia.
While the Jets’ partnership has come to light, Tannenbaum disclosed that many clients opt for discretion, owing to the highly competitive landscape of the NFL. They’re keen on finding every possible advantage.
“We aim to deliver insights based on in-game occurrences. Our role is to gather this information, allowing teams to make informed decisions,” Tannenbaum explained. “Once a game ends, there’s a structured process—every moment is vital. The review starts almost immediately, and before you know it, they’re focused on the next game.”
