American Sovereignty, a conservative nonprofit focused on border security and community safety, is set to kick off a multimillion-dollar advertising campaign this weekend aimed at rallying support for ICE. The ads intend to remind viewers that ICE agents are integral members of their communities—men and women who work tirelessly to protect our homeland while often putting themselves in harm’s way.
Two ads, titled “Criminals” and “Patriots,” will be broadcast nationally in the District of Columbia, North Carolina, Michigan, and Georgia. The “Patriots” ad highlights ICE agents as neighbors, family, and friends who deserve to perform their duties without fear of disruption from organized protests or unrest.
“They’re friends and neighbors. They’re sons and fathers. They’re Little League coaches and veterans. They’re people who love this country,” the narrator conveys, as accompanying visuals flash by.
The advertisement also features images captured by drones of people gathered in patriotic settings—like parks and squares—showcasing veterans and children holding flags.
“These are Immigration and Customs Enforcement agents. They remove violent criminals from our streets and neighborhoods. It’s a tough job, but ICE’s singular mission is to enhance public safety,” the ad stresses. “And that’s exactly what they’re doing. This is law enforcement. This is ICE.”
On the other hand, the “Criminal” ad adopts a starkly different tone. The narrator states, “Immigration and Customs Enforcement has removed thousands of criminal illegal aliens from the United States.”
As this message is delivered, the faces of arrested individuals appear on screen, accompanied by stark descriptions of their most serious crimes. The ad emphasizes that these individuals, having entered the country illegally, have committed acts of violence against innocent citizens.
“Every day, Immigration and Customs Enforcement works to safeguard our communities by removing these criminals. Each removal contributes to making America safer and stronger. This is ICE’s responsibility,” it concludes.
