2026 World Cup supporters can enjoy new snacks inspired by US soccer to show their team pride

Exciting Snacks for the Soccer Season

Kelanova, the company formerly known as Kellogg, is gearing up for the 2026 Summer Soccer World Cup with a new range of limited-time snacks. This debut comes in partnership with the United States Soccer Federation (USSF).

The lineup is designed to celebrate American team spirit, aiming to create memorable moments for fans. According to the brand, these snacks enhance the experience of soccer, transcending it as just a sport.

Among the offerings are Cheez-It, Pop-Tarts, Pringles, Rice Krispies Treats, and Town House Crackers. Each brand is looking to make an impression this season.

Here’s a look at the limited edition snacks:

Cheez-It Original Flag & Star: These snacks keep the classic cheesy flavor and crunch of regular Cheez-Its, but with a twist—fun flag and star shapes.

Cheez-It Chili Cheese Dog: Adding a bit of nostalgia, these Cheez-Its are infused with the flavors of chili, cheese, and hot dog, creating a crunchy bite reminiscent of summer festivals.

Pop-Tarts Stars and Stripes Blueberry: A red pastry filled with sweet blueberry, topped with white icing and festive sprinkles in red and blue—perfect for celebrating team pride.

Pringles Spicy Nachos: These chips mix spicy jalapeño and nacho cheese for a bold, rich flavor, all in a crispy potato chip.

Rice Krispies Treats Red White & Blue Sprinkles: Classic Rice Krispies treats are now festive with red, white, and blue sprinkles.

Townhouse Stars and Stripes Original Cracker: With the buttery taste fans love, these crackers are shaped like flags, offering a crunchy and savory experience.

Kelanova and the USSF emphasize their goal of connecting people through shared occasions in soccer—be it watch parties, game attendance, or simple refreshments.

“We wanted to capture the contagious energy and passion of soccer fans with a lineup of snacks that reflects that excitement,” commented Maggie Hui, from Mars Snacking’s Omni Center of Excellence.

Katherine Newman, the Chief Marketing and Communications Officer for U.S. Soccer, added, “This partnership with Kelanova focuses on engaging fans during meaningful moments. We envision viewing parties that encourage sharing experiences, making soccer even more special.”

These limited-time snacks will hit stores nationwide in May, and fans may also find unique items at special in-store setups at select retailers.

The excitement builds as the FIFA World Cup kicks off on June 11th.