New Jersey Lawmaker Proposes Bill for “Jersey Pride” Campaign

U.S. Representative Josh Gottheimer (D-NJ) introduced a new bill aimed at replacing the popular “I Love NY” tourism branding with “Jersey Pride.” He made this announcement on Wednesday.

The proposed legislation would offer a 25% tax credit for businesses selling New Jersey-branded products in airports, train stations, and rest areas. Gottheimer’s initiative comes just ahead of the World Cup games scheduled to take place at MetLife Stadium in New Jersey.

“It’s incredibly frustrating to see ‘I Love New York’ merchandise right in front of you when you step off the plane. We just landed in Jersey,” Gottheimer remarked at a press event on Tuesday.

He emphasized that the campaign is not solely about pride but also about supporting local businesses and their contributions to job creation, as well as showcasing New Jersey’s scenic attractions and local shops.

As the World Cup approaches, he pointed out the potential for a significant boost to local businesses.

“Millions will come to watch the games, and we’ll have practice facilities and Fan Fests throughout the state,” he noted. “It’s the perfect moment to showcase Jersey’s offerings globally.”

Gottheimer did not shy away from criticizing New York City and its surrounding areas.

“What do they have over there? High taxes, unkempt streets, and congestion fees that burden Jersey families just trying to get to work or visit loved ones,” he said.

While the World Cup promises to attract fans, officials in both New York and New Jersey have raised concerns about the stress it might put on local residents.

Transportation authorities cautioned that severe traffic jams are expected during the World Cup runs in June and July. New Jersey Transit announced a limitation of only 40,000 round-trip tickets for each game from midtown Manhattan to MetLife Stadium, which could affect capacity.

Port Authority Executive Director Kathryn Garcia advised commuters to consider working from home. “If you’re not attending events, the city will be quite hectic, and our state will face similar challenges,” she said in a recent briefing.

She also discouraged the use of rideshares, suggesting that visitors should rely more on public transportation. Efforts will be made to inform travelers arriving at the airport regarding illegal taxi services and encourage them to utilize public transit options whenever feasible.