Trump and Xi: A Unique Agenda
As President Donald Trump gears up for his meeting with Xi Jinping in Beijing, the focus will likely be on significant issues like Taiwan, trade, technology, military balance, and Iran, among other topics. That seems quite expected. After all, the U.S.-China relationship represents the most substantial bilateral conflict in today’s world.
Yet, maybe, in light of this tension, discussing the NFL could be a smart move for Trump.
Now, this isn’t about showing favoritism toward sports leagues or steering clear of greater power dynamics. It’s about leveraging an opportunity. The U.S. should encourage China to consider hosting official NFL regular-season games before the 2028 Los Angeles Olympics.
The idea might come off as a bit far-fetched, but there’s merit in it. The dynamics of U.S.-China relations often follow predictable patterns—tariffs, export controls, military alerts—yet, effective competition between great powers also requires creative thinking. It’s key to pinpoint unexpected avenues where national interests, cultural exchanges, and private sectors can align.
Historically, the NFL has unfinished business in China. Almost two decades ago, in 2007, the league aimed for a preseason game in Beijing featuring the Patriots and Seahawks but ultimately chose to launch regular-season games in London instead. The landscape has shifted since then, with the Los Angeles Rams now holding the rights in China and elsewhere.
It would be beneficial for Trump to propose a review process involving the NFL, the Rams, Chinese sports authorities, Olympic officials, and U.S. diplomatic channels.
This is important mainly because the NFL isn’t acting in isolation anymore. Early in 2026, the league signed a memorandum with the U.S. Department of State, aiming to advance sports diplomacy. This could include things like international games, engaging with youth, and even flag football initiatives.
In such discussions, focusing on Joseph Nye’s concept of soft power is critical. Nye has emphasized power not just as coercive force, but also in terms of attraction. American football at its best showcases competitiveness, discipline, teamwork, strategy, and spontaneous connections.
Regular-season games could lead to enduring outcomes that foster youth engagement, coach development, and enhanced partnerships. Tackle football built the NFL’s media brand; however, flag football presents a cost-effective, safer alternative that could establish a global network of participants. The LA28 Olympics could be an ideal platform for this.
From China’s perspective, there’s a clear incentive to participate. With flag football set as a competitive event for the 2025 Chengdu World Games, it’s notable that over 300,000 children in China are currently taking part in school flag football programs. Hosting an NFL regular-season game could provide crucial international experience, enhance China’s flag football initiatives before the Olympics, and signal openness despite existing tensions.
American sports have had a significant influence in China before; take Kobe Bryant, for instance. He became a massive figure there, symbolizing excellence and ambition for over 20 years, almost likened to a “one-man State Department.” His popularity stemmed from his consistent presence, respect for his fans, and a narrative that resonated deeply with them.
Of course, there are undeniable risks. The Chinese government could potentially leverage this event for prestige. Any agreement would need clear terms—no political undertones, transparent broadcasting, safeguarding player safety, and a genuine readiness to part ways afterward.
Long journeys, coordination, and varying market expectations make China a more challenging prospect than more traditional venues like London or Germany. Therefore, the immediate goal should be to explore the feasibility and set appropriate boundaries, rather than announcing a game hastily.
Success would really depend on what remains after the NFL team leaves—how many engage in flag football, the number of trained coaches, school programs, and growth in fan interest. While TV ratings and photos are nice, the goal should be a solid path to LA28.
Meanwhile, the U.S. should maintain a robust stance on critical issues like Taiwan, technology, and human rights. Strength doesn’t necessitate cultural retreat. Great powers can compete through both pressure and charm.
Legitimate concerns about propaganda and political ramifications exist. However, avoiding all engagement could also be detrimental. Viewing China solely through the lens of military strength and crisis management could limit strategic possibilities.
Trump shouldn’t bring up the NFL to transform U.S.-China relations—that’s improbable. Instead, he should encourage the idea because competition shouldn’t lead to cultural stagnation. The NFL games in China could serve as a valuable test of the importance of long-lasting relationships and youth involvement.
Ultimately, America should feel confident enough to share one of its cherished cultural legacies while being strategic about fostering effective relations between these two powers.
