Staggering Value of Americans’ Online Data Uncovered
A new study suggests that tech companies might have amassed over $1 million from each American’s online data over the years. AI firms are poised to earn even more—possibly millions extra.
The Web3 Foundation, a group advocating for a free internet, claims that companies tracking personal data could reap up to $1.08 million per U.S. resident over a span of 60 years. This period, roughly from ages 13 to 73, marks the peak years of web usage for an average individual.
In a worst-case scenario, companies would still earn about $610,029 from the online activities of every resident.
This substantial figure translates to approximately $18,000 annually derived from personal data.
However, the report asserts that artificial intelligence companies, like Surge AI, could see this figure skyrocket to an astonishing $136,000 per year for each U.S. resident.
The Web3 Foundation’s investigation examined how 150 leading tech companies—including well-known names like Amazon, IBM, Tesla, and Oracle—exploit user data to boost engagement and revenue.
The data collected varies widely, from clicks and searches to shopping cart contents and ad interactions, alongside personal details like location and birthdate. Interestingly, even individual device settings and usage habits are harnessed to maximize profits.
Amazon, for example, reportedly makes about $1,227 yearly from each user’s data.
Most of this data is provided voluntarily—often without users’ explicit awareness. The Web3 study notes that “9 out of 10 users” typically overlook cookie notices and privacy policy agreements, which are designed to gather this information.
The Web3 Foundation clarifies that the figures shared are not meant to signify a direct monetary claim for individuals. Instead, they serve as a broader indication of the commercial value linked to personal data—highlighting just how much of that value is accrued by businesses, not users.
The report emphasizes that U.S. internet users are particularly valuable to companies around the globe. In comparison, European and UK users’ data is estimated to be worth about $189,405 over a lifetime, while users in areas outside of North America hold around $47,404 in potential value.
