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A Buffett protégé makes an offbeat bet: Buy San Francisco real estate

While most investors are fleeing the downtown San Francisco real estate market, Ian Jacobs is jumping in, calling it a family tradition.

Jacobs is the heir to the Toronto-based Reichmann real estate dynasty, who made his fortune by buying properties on the brink of bankruptcy. new york city In the 1970s. Mr. Jacobs, a bargain-seeking stock investor who once apprenticed with Warren Buffett, has largely avoided the family business.

The 47-year-old has spent much of the past year seeking financial support from relatives and other wealthy family members to build an office building in San Francisco, according to people familiar with the matter. Mr. Jacobs must now prove wrong the conventional wisdom that downtown offices, especially San Francisco offices, will never be full again.

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“We know the Reichmann family,” said the head of a Latin American family office investing in the business. “They are very reliable partners.”

Aerial view of the San Francisco skyline on May 30, 2023 in San Francisco, California. ((Photo by Brandon Sloter/Getty Images) / Getty Images)

San Francisco has become the epicenter of the national commercial real estate collapse. The shift to working from home has decimated demand for office space downtown. The landlord abandoned the property and defaulted on the mortgage. Losses from loans flowed into the financial system, hurting the stock prices of banks and insurance companies.

Office space is expected to be worse nationwide this year than last year. The situation is particularly difficult because San Francisco’s economy has relied heavily on technology companies that have adopted remote work. Some believe the city is headed for a “loop of destruction” as the rise in vacancies prompts more companies to leave the city.

Mr. Jacobs has committed $75 million for the first few deals, the people said. He ultimately hopes to buy 3 million square feet of office space for about 70% less than it cost to build the property, according to project marketing materials seen by The Wall Street Journal. That’s what it means. Recent building sales in San Francisco average $200 to $300 per square foot, meaning the total purchase price will be between $600 million and $900 million.

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The plan was called “Project Uris,” after Reichman’s 1977 purchase of eight Manhattan buildings from the Uris Building Company through Olympia and York Developments. Like San Francisco today, New York City suffered from crime, corporate flight, and political dysfunction. Five years later, Wall Street was back, the local economy was revitalized, and the building was worth ten times what the Reichmann family had paid for it.

The Reichmanns are a large Orthodox Jewish family that became famous for their real estate acumen and religious philanthropy. Jacobs’ great-uncle Paul and Albert Reichmann developed Canary Wharf in London and the World Financial Center in New York. His empire grew to $10 billion by 1991, but collapsed when Olympia & York went into debt, but slowly recovered after that and by 2005 he had at least $880 million. reached $1 million.

Most descendants of Jacobs’ generation (he has dozens of cousins) studied at local parochial schools, known as yeshivas, and then began working with their families in the real estate industry. After yeshiva, Jacobs moved to New York, where he took a job as an equity analyst at Goldman Sachs and then enrolled in business school. So he decided to work for Warren Buffett, the head of Berkshire Hathaway, one of the biggest names in value investing.

Warren Buffett, Chairman and CEO of Berkshire Hathaway

Warren Buffett, chairman and chief executive officer of Berkshire Hathaway, spoke in an interview with Bloomberg TV on Wednesday, August 30, 2017 in New York, USA. (Christopher Goodney/Bloomberg via Getty Images/Getty Images)

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BRK.B Berkshire Hathaway Co., Ltd. 398.10 -0.23 -0.06%

Berkshire Hathaway Class B

“He wrote a letter to Warren saying, ‘You are a role model for me and I want to provide you with a value proposition. If I have the opportunity to intern for you, I will pay you $500 a week.'” said Robert Salamon. Jacobs’ cousin.

Mr. Buffett declined the offer and returned the $500 check by mail. But he hinted that if he ever went to Omaha, Nebraska, where Berkshire is located, he might find a project for Jacobs. Jacobs showed up in the summer of 2002 and got a job doing financial analysis for Idol. After Mr. Jacobs left in 2009 to start his own investment firm, Tracy Britt took over the job.

After the 2009 financial crisis, cheap stocks were plentiful, but with low interest rates and rising stock prices, Mr. Jacobs believed opportunities had diminished. He sometimes went years without buying anything, according to people familiar with the matter. This is a lesson learned from Mr. Buffett. Buffett has held back when valuations were high and pounced in times of crisis.

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Stocks fell when the Federal Reserve raised interest rates in 2022, but then rebounded, prompting Mr. Jacobs to return to his old Reichmann strategy of buying office real estate on the cheap.

According to his marketing materials, Mr. Jacobs told investors that San Francisco’s recovery could take 10 years. The key to the trade will be to buy low and hold until the tech companies eventually come back.

San Francisco

San Francisco is the epicenter of the national commercial real estate collapse (license/image)

“His entire professional career has been about value investing in the public markets,” said Max Raskin, Jacobs’ project advisor. “This is the first time he’s been able to make value investments in real estate.”

Jacobs garnered support for his strategy from the Reichmanns and other Toronto real estate families. Additional funding was provided by family offices in the United States and Latin America.

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The biggest short-term risk, Jacobs warned his co-investors, is that the window of opportunity slams shut before they can buy. Rising interest rates have pushed up mortgage prices and dampened real estate sales, but many believe the Federal Reserve could cut interest rates this year. This could lead to fund managers and other institutional investors returning to San Francisco, he said.

Even with interest rates still high, Mr. Jacobs is a San Francisco outsider competing with wealthy locals who are also looking to buy buildings on the cheap. He has made bids on several properties, but no deals have been finalized yet, according to people familiar with the matter.

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