Dwayne “The Rock” Johnson has acquired more than 20 names and phrases associated with his character as part of a deal with TKO Group Holdings, the parent company of World Wrestling Entertainment.
After Johnson became a member of TKO board of directorsa deal was signed between the two organizations, and while he was able to get a solid grasp of many of his most popular phrases, he didn’t understand what he was attending in a WWE ring.
In addition to owning “The Rock,” which was announced in January 2024, according to variety, SEC filing In late February 2024, TKO revealed that the tagline and name previously owned by WWE had been moved to “The Rock IP.”
Names currently managed by Johnson include “The Rock,” “Team Corporate,” “Roc Nation,” “The Nation,” “The Samoan Sensation,” and “The Blue Chipper.” , “The Brahma Bull”, “The People’s Champion”, “The Great One”, “Team Bring It”, “The Rock Just Bring It”, “Rockpocalypse” , “Project Rock”
The list also included “Rocky Maivia,” which was Johnson’s first game name and borrowed his mother’s maiden name.
The actor also controlled some of the most famous in-ring techniques, including “The People’s Elbow,” a showboating elbow drop, and “Rock Bottom,” a move he developed on his own. played in a movie.
Perhaps the most iconic is Johnson’s catchphrase. There’s also a preamble to famous expletives used before he finally claims, such as “rudy poo” and “candy ass,” which he uses to describe the word he now owns, “jabroni.” May be used to explain.
But the full phrases, which are now officially Johnson’s domain, include “When you smell The Rock cooking,” “Know your part and shut up,” and “Finally, The Rock is cooking.” When you hear “Rock,” you can almost hear it in your head. “Back to…” “Whatever…” “Blue Hell” “Millions… (And Millions)” “The Most Shocking Man in Sports and Entertainment”.
Johnson will also maintain “all other nicknames, likenesses, voices, signatures, gestures, routines, costumes or parts of costumes, and accessories.” [and] Crown” is related to his time in WWE.
As previously mentioned, the entrepreneur got a lot out of the deal, but the contract also stated that he would not own any “photographs, audio and/or audiovisual footage” from WWE’s copyrighted material. .
The SEC filing also states that Johnson received $30 million in TKO stock and nearly $500,000 in WWE royalties (in 2023) and will continue to receive annual royalties from WWE, as well as licensed products. It also revealed that it is entitled to receive royalties in connection with the sale of. his name and portrait.
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