Donald Trump’s former campaign manager Brad Parscale, the operative behind the former president’s 2016 election-winning Facebook ads, has debuted his own artificial intelligence platform. .
Parscale touted “artificial intelligence’s future replacement for polls across the country” in a promotional video for a new platform that he claims will boost conservative political campaigns, the paper said. Associated Press.
Parscale, called Campaign Nucleus, says the site uses AI to sift through data and measure voter sentiment to find persuadable voters and generate customized emails.
It also has the potential to amplify social media posts from “anti-woke” influencers, the Associated Press reports, though it’s unclear how Campaign Nucleus will be able to circumvent the algorithm.
According to the Associated Press, Parscale worked as a top aide to President Trump in 2016 and was responsible for using the scandal-plagued British political consulting firm Cambridge Analytica to boost Trump’s campaign on Facebook. .
Two years after Trump was elected the 45th president of the United States, Cambridge Analytica paid a Facebook app developer for access to the personal information of approximately 87 million users on the Meta-owned platform. It was revealed that the information was used to target voters during Trump’s campaign. .
A 2018 lawsuit resulted in a $725 million privacy settlement, making all U.S. Facebook users from mid-2007 to December 2022 eligible for payments.
The 28 million claimants reportedly received an average of $30 each.
Parscale has been working on a new business while helping President Trump get into the White House, but this time in a more low-profile role.
Campaign Nucleus has already received a total of more than $2.2 million between the Trump campaign, the Republican National Committee and affiliated political action and fundraising committees, The Associated Press cited campaign finance records. .
Trump’s Campaign Nucleus spending represents only a small portion of his campaign’s political spending, but Parscale said he is looking to work with other top Republicans and RNC officials. A person familiar with his role told The Associated Press.
For example, U.S. House Speaker Mike Johnson’s campaign recently hired a campaign nucleus, according to the Associated Press.
Parscale is also reportedly recruiting conservative leaders in Israel, the Balkans, and Brazil to leverage the core of their respective campaigns.
But Parscale has not been involved in the day-to-day operations of Trump’s second stint in the White House, a Republican operative told The Associated Press on condition of anonymity.
It wasn’t immediately clear who at RNC Parscale was involved, but President Trump’s daughter-in-law, Lara Trump (who is married to the former president’s third child, Eric Trump), is the RNC’s new co-founder. He is the chairman.
According to the Associated Press, Lara also previously worked as a consultant for a company co-owned by Parscale.
Despite reports of spending on Trump’s Fort Lauderdale, Fla.-based campaign nucleus, the presumptive Republican presidential nominee talked about AI in a Fox News interview earlier this year. He said it was “very scary” and “dangerous.”
His campaign has avoided highlighting Parscale’s role, telling The Associated Press in a statement that it has no “involvement or use” of tools provided by any AI companies.
“This campaign, like many others across the country, uses a series of proprietary algorithmic tools to deliver emails more efficiently and prevent false information from being entered into registration lists. ,” campaign spokesperson Stephen Chan told the outlet.
Representatives for Campaign Nucleus did not immediately respond to The Post’s request for comment.
