Gen Z is embracing artificial intelligence.
Compared to other generations, Zoomers are more open to brands using AI influencers instead of humans. new research Indicated.
Sprout Social research found that just 35% of Gen Z consumers thought an influencer’s credibility was the most important characteristic. 2024 Influencer Marketing Report.
Meanwhile, about half of Millennials, Gen Xers, and Baby Boomers said they value reliability.
2,000 participants in the US and UK (including 300 social media influencers) who have at least one social media account and follow at least five brands on social media were surveyed.
When asked what they thought about companies and brands hiring AI influencers instead of humans, Gen Zers were 46% more likely to be interested.
This may be because Gen Z cares more about popularity, with 47% concerned about an influencer’s follower count.
Overall, 37% of respondents said AI influencers would increase their interest in brands, and another 37% said they would make them less trustworthy. The remaining respondents were “indifferent.”
Social media influencers are more concerned, with 49% saying they are worried about losing their job to an AI influencer.
