Facing backlash, Target plans to restrict stores that sell LGBTQ-themed products during Pride Month.
Last year, the retail giant was subject to a boycott for selling “tuck-friendly” swimwear, LGBTQ baby onesies, and other pro-trans and LGBT products. Target has since removed some LGBTQ merchandise or moved it to less-trafficked areas of its stores after losing billions of dollars in market value.
“Target’s decision is unfortunate and alienates LGBTQ+ people.”
Repulsion resulted in a significant decrease in income For the second quarter of 2023.
Target executives appear to have learned their lesson.
Target will use its discretion when placing LGBTQ products in its stores this year, and will only sell such products “in select stores based on historical sales performance,” the company announced. announced last week.
That’s a significant policy change. Target previously offered Pride Month products at all of its retail stores.
Justin Sullivan/Getty Images
Despite the changes, Target wants everyone to know that we are still an LGBTQ ally.
Company spokesperson Said:
Target is committed to supporting the LGBTQIA+ community during Pride Month and throughout the year. Most importantly, he wants to create a welcoming and supportive environment for LGBTQIA+ team members that reflects his culture of care for the more than 400,000 employees who work at Target.
Meanwhile, the fiercely pro-LGBTQ Human Rights Campaign is outraged by the targeting decision.
“Pride products have meaning” claimed HRC Chairman Kelly Robinson. “There are LGBTQ+ people in every zip code in this country, but we are not going anywhere. With LGBTQ+ people making up 30% of Gen Z, companies need to make sure their community members and allies , we need to understand that we want companies that express their wholehearted support for LGBTQ+ people. It also puts our values at risk.”
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