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Kamala Harris Makes ‘Brat Summer’ Appeal to Gen Z Voters with Meme Remixes of Her Cringe-Worthy Public Flops

Kamala Harris’ presidential campaign is trying to portray the vice president as “kid-friendly.”“Kaki’s Summer” And memes remixing some of her most embarrassing public blunders quickly spread across the internet.

“With age and suitability being such key issues in the 2024 race, the Harris campaign’s ability to leverage memes could appeal to younger voters who get their information from social media and shake off the traditional stiltedness of campaign communications,” Axios said. report on monday.

The most obvious example of Harris’ team’s efforts to attract young people is Hottest A summer pop-grunge album from pop star Charli XCX BratAs Glamour explain“Brat Summer is an aesthetic and a way of life,” inspired by the lime green album cover and “the sonic equivalent of a dirty, sweaty dance floor,” making the album a stark departure from the pink Barbie-themed Summer of 2023.

“It’s all deep beats and frenetic energy, but as many critics have pointed out, all of this wild party-girl energy is mixed with a vague sense of millennial angst.” Glamour The work reads:

Charli XCX explanation “Brat” means “a girl who’s a little messy, who likes to party, who says stupid things sometimes, who feels herself but then has a mental breakdown…that’s a brat, you’re a brat, that’s a brat.”

The Harris campaign fully endorsed this trend. Naughty comedian Herself I took him to X “Kamala’s a bratty brat,” he declared, just hours after President Joe Biden dropped out of the presidential race and endorsed Harris.

After the artist’s tweet went viral, the Harris HQ X account responded: Brat The album has been trending, with memes remixing Harris’ comments going viral on Chinese-owned TikTok. Brat.

Flex Tilson

Kamala Harris, 360° Edited by Charlie XX. President Brat #KamalaHarris #Kamala #Biden #Harris2024 #Charlie #Charix #kid #360

♬ Original Sound – aly

Internet users are also editing videos of the vice president. Dancing And explain how to do it Preparing the Thanksgiving TurkeyBoth went viral: One particularly viral video from 2023, in which Harris said, “I thought you fell from a coconut tree? You exist within all that you live and all that came before you,” spawned a plethora of coconut-themed memes.

The coconut tree audio had been used more than 3,000 times on TikTok as of Tuesday, according to Reuters. reportTaken from app data.

Chris Mowry, a Democratic social media influencer with 340,000 followers on TikTok, told Reuters he believes internet moments ultimately translate at the ballot box.

“Gen Z is very hard to understand if you’re not Gen Z,” Mowry said, referring to those born between 1997 and 2012.

“Younger voters are much more likely to vote based on personality and atmosphere alone,” he said.

Whether this strategy will work remains to be seen. For now, Harris has a lower rating among younger voters than former President Donald Trump. A left-leaning Quinnipiac University poll released Monday found that 55% of voters ages 18 to 34 have an “unfavorable” opinion of Harris, compared with 40% who say the same about Trump. But younger voters have a higher opinion of Harris than they do of the 81-year-old Biden, with 67% of young voters saying they have an “unfavorable” opinion of Harris.

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