X CEO Linda Yaccarino announced the lawsuit against advertisers after a House Judiciary Committee report uncovered illegal boycotts against the company.
The report, titled “The Harms of GARM (Global Alliance for Responsible Media)”, details the activities of the Global Federation of Advertisers, which manages GARM and represents the world’s largest corporations and advertisers.
According to the report: New York PostThe WFA manages 90% of the world’s marketing spend, which amounts to $1 trillion per year, including for companies such as Disney and Coca-Cola.
“The misconduct of these organizations and their executives has caused losses of X amount to dollars.”
In directly posted posts X“I thought I’d seen it all,” Yaccarino said.
“The report revealed that the investigation found evidence of illegal boycotts against a number of companies, including Company X,” the CEO continued.
Yaccarino then announced he would file an antitrust lawsuit against GARM, the WFA, and GARM members CVS Health, Mars, Orsted, and Unilever.
“This is a decision we did not take lightly, but it is a direct result of their actions,” she added.
Elon Musk, the owner of X, shared Yaccarino’s post, Added“We’ve been trying for peace for two years, and now we’re at war.”
Yaccarino bragged about X’s growing numbers and noted that despite being an effective platform for advertisers and exceeding Garm’s own demands, the company is still losing billions of dollars.
“The misconduct of these organizations and their executives has caused losses of X amount to dollars.”
The CEO noted that the House committee had obtained evidence showing that “GARM and its members directly organized boycotts and used other indirect tactics to target and demonetize objectionable platforms, content creators and news organizations, effectively seeking to limit certain consumer choices.”
Blaze TV James Poulos He said the conflict between Musk and X’s advertisers has been brewing for years, but the reasons for it are finally becoming clear.
“Rather than meek ordinary people fearing X’s controversial content, advertisers operate as a cartel of far-left propaganda, conspiring to silence free speech that disagrees with their radical ideology while squeezing taxpayer profits from government contracts.”
Poulos added that the “ugly truth” about the issue is that “corporate cartels” have become evidently controlling online speech and national politics.
“No group, whatever its beliefs, should have so much control over our language and the scope of our thoughts on our most fundamental issues. Fortunately, antitrust law provides powerful tools to protect us from such a silent digital coup against our constitutional rights and form of government,” he concluded.
The House report also cited internal emails obtained from the advertising coalition in which the coalition’s head, Robert Rakowitz, boasted that Company X’s revenues had been “80% below expectations” since it was targeted.
Rakowitz later claimed the email was a “humble joke.”
CVS Health, Orsted, Mars and Unilever have not issued any public statements on the matter and did not respond to requests for comment from the New York Post or Fox News.
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