Dunkin' Donuts believes America thrives on value menu items.
The coffee and doughnut chain joins other fast-food restaurants such as McDonald's, Burger King, Starbucks and Taco Bell in offering cheaper options for cost-conscious shoppers.
Available for a limited time, the $6 breakfast combo comes with a bacon, egg and cheese sandwich, hash browns and a medium coffee.
The chain will also be offering specialty pumpkin spice lattes, almond spice coffee and pumpkin muffins as part of the promotion. According to a press release.
Dunkin' Donuts, a subsidiary of Inspire Brands, operates more than 13,700 stores worldwide.
The fast-food industry, which typically caters to low- and middle-income customers, has been struggling to weather tough economic times in recent years as inflation has hit companies' bottom lines.
Dunkin' Donuts rival Starbucks recently introduced a “pairing menu” that pairs drinks with breakfast items for a discounted price of $5 to $6.
Dunkin' Donuts sister chain Sonic Drive-In introduced its own value menu item, “Fun.99,” earlier this summer, offering a burger, snack, dessert and drink for $1.99 each.
McDonald's faced outrage on social media in June when customers pointed out that they were being charged as much as $18 for a Big Mac at some restaurants, but the company introduced $5 meal bundles that have proven effective in winning back customers alienated by rising food prices.
McDonald's discounted items include a McDouble or McChicken, four-piece nuggets, small fries and a small drink fountain.
The fast-food giant also launched “Free Fries Fridays” for app users, offering a free medium serving of fries with any purchase of $1 or more, a promotion that will run through the end of the year.
Fast-food rivals Burger King and Taco Bell followed suit, with Burger King unveiling a $5 Value Menu and Taco Bell introducing a $7 “Luxe Cravings Box.”
Inspire Brands is a privately held company that owns Dunkin' Donuts, Sonic Drive-In, Arby's and Jimmy John's, among other businesses.
In February, Bloomberg News reports that private equity firm Roark Capital Inspire Brands has been in discussions about a possible initial public offering, which could value the company at around $20 billion.
Subway, a subsidiary of Roark, recently brought back a sale on its foot-long sandwich, but now it's being offered at a discounted price of $6.99 instead of the usual $5.
But a significant number of the company's franchisees are unhappy with the promotion and fear it will further erode dwindling profits, as first reported by The Washington Post.
