MSNBC contributor Jennifer Rubin unleashed an unprecedented rant on her podcast against her network and “Morning Joe” colleagues Joe Scarborough and Mika Brzezinski, openly criticizing her employer's business model. , stepped up its attacks on the two men who revealed their meeting with MSNBC. President-elect Donald Trump.
Friday'sJen Rubin's Green Room” Rubin said Scarborough and Brzezinski wanted viewers to “hold Trump in contempt” and that instead of engaging with the president-elect, viewers would “draw the line against Trump.” He accused her of “forgetting” that.
“What were they thinking? Who do you think their audience was?” Rubin asked. “Well, maybe this isn't about the audience. Maybe this was them trying to protect themselves or avoid the retaliation they thought was coming to them. But in reality, they were talking about the rich and famous. People. What do they worry about? Is it necessary? This is a frightening example of how so many elites are working together to gain favor, deflect attention, and deflect any kind of criticism that may come from the White House. It wasn’t too long.”
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MSNBC contributor Jennifer Rubin continued her blistering attack on her “elite” colleagues Mika Brzezinski and Joe Scarborough over their meeting with President-elect Donald Trump. (William B. Plowman/NBC/NBC Newswire/NBCUniversal via Getty Images; Dear DiPaspil/Getty Images)
“I mean, they're getting blamed for that. They're hemorrhaging viewers. And of course, this only exacerbates the problem and why MSNBC and other cable networks are being spun off. I mean, “Cable TV is dying,” Rubin said. “Most of you probably haven't even watched MSNBC since the election, but they don't understand their audience and continue to provide the same trivial talking points on the same panel, basically the same show, day after day, day after day, hour after hour. So Comcast said, “Okay, let's spin it off. And once the spin-off is done, the question is, can they afford it?” Rachel Maddow, God bless her, will there be advertising to support it? I don't know if MSNBC will exist in a year. , or whether it will be a slimmer style. ”
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Rubin, who is also a Washington Post columnist, went on to offer suggestions for how MSNBC could “reimagine its model.”
“Stop the pattern of repeating the same three or four stories all day long, with all the panelists parroting the same lines back to the host. This doesn't work. It's boring. It's not good television. They need to do that. “There is something else and we should look to successful models,'' Rubin said. “They should look at guys like The Onion. Hey, they bought Info Wars. I can't wait to see what kind of shows they make. You should look at lighter shows, but they actually have a lot more information than they do.”
Rubin took several swipes at her employer, MSNBC, during her podcast. (Kim Krish/Corbis via Getty Images)
She went on to say that viewers “get more out of John Oliver's monologue” than “just watching CNN or MSNBC for a day or two.”
“By the way, I'm an MSNBC contributor,” Rubin reminded the liberal audience. “At least I'm being honest and candid enough to say this doesn't work and this won't continue to work. And furthermore, I think the Democratic Party is not going to work by holding on to these traditional media outlets that are failing.” Unable to explore other means of communicating with the public, they rely on declining media outlets in a declining industry, cable TV news, and more innovative We have to find ways to be more creative in our approach. That's a big challenge, even for people who don't really like politics. They voted for Trump because, frankly, they didn't really know what Trump was thinking or thinking. Premeditated and indeed his threat to their well-being. ”
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“So once we get past the stage of doing the same thing over and over again, otherwise known as the definition of insanity, if we expect a different outcome, maybe we can experience some innovation, and maybe Expect better news…but know one thing, you can always come here because I'm going to be provocative…we will tell you the truth. I'll talk. The reason I want to ask you is because you are different from Mika. “Joe, I care about my audience and I want to hear what you have to say,” Rubin added.
Rubin did not immediately respond to Fox News Digital's request for comment. A spokesperson for MSNBC declined to comment.
Rubin said viewers “get more out of John Oliver's monologue” than “just watching CNN or MSNBC for a day or two.” (William B. Plowman/NBC/NBC Newswire/NBCUniversal via Getty Images)
Rubin is currently calling on MSNBC to abolish the system in which all panelists parrot the same lines back to the host, but she particularly focused on the following: Speak out against NBC's hiring That's what former RNC chairwoman Ronna McDaniel said (she was fired after swift backlash from the network's liberal stars).
Ruben previously incited a boycott against Morning Joe.
“The market is working well. You can stop watching 'Morning Joe' at any time,” Rubin said. I wrote on social media Monday.
Then she added: Social media site BlueSky:, “About MJ: If you don’t appreciate your audience, betray them and lose their trust in you. [going] We will lose many of them. I have seen this movie. ”
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Rubin also took issue with his other employer, The Washington Post, and the billionaire over Jeff Bezos' decision to end the paper's endorsement of Vice President Kamala Harris days before the election. He criticized it frankly.
“First of all, I don't believe the reason. I don't believe they suddenly decided. They should support everyone but the presidential candidate, and this is the first election of all elections. All of a sudden they decided that this new policy is,'' Rubin said on a podcast last month. “There was nothing wrong with us supporting the 2020 presidential candidate, and I recognize this, even if it was unintentional, that our democracy is at stake. It will inevitably be perceived as kneeling down to Donald Trump at the worst possible moment.”
“Separate from the Post, a billionaire whose business does business with the federal government is determined not to clash with someone who has declared war on democracy and a free press; I think it's completely inconceivable that anyone who owns a newspaper would do that,'' she continued.
