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Your phone buzzes with a BBC news alert. But what if AI wrote it – and it’s not true? | Archie Bland

mThe first mistake in Y Guardian is my first article as a member of the staff, and it has been sufficiently painful and remains commemorated on the Internet. My theme is not a theoretical doctor, but the last memo is carefully explained, but he is a theoretical physicist. Ten years later, it still trembles.

Nevertheless, when I saw Apple's artificial intelligence system recently, I felt a little better. In a news notification that was sent to several iPhones, Luigi Mangione, a man who was accused of killing Brian Thompson of UnitedHealthcare CEO, claimed to have shot himself. Benjamin Netanyahu said he was arrested. It said that Pete Hegousz, who was not confirmed as Donald Trump's Secretary of Defense, has resigned. And it said that Rafael Nadal was gay. To avoid suspicion: He wasn't, not, not.

Hauler's Ritalny was a product of the Apple Intelligence AI system developed on a recent British mobile phone in December. There was no way for the publisher to opt out. The mysterious small arrow beside the source news organization logo was the only marker that was not your own but the output of Apple Intelligence. After the BBC executed a series of rich news articles on this phenomenon, Apple did little to do that: it turned the course and paused the service. (Complete disclosure: My wife is working at Apple.)

I was able to see why Apple pulled the plug. The story was interesting and strange, and I was able to get traction. As in another summary, Luke Litler says that he won the Dart World Championship Final before actually playing. 6 fingers News Event: It looks almost real, but if you pay attention, you will clarify yourself as a fatal and cheerful defect. If it was in operation last summer, you are afraid to think about what the summary process has done in the news of assassination against Donald Trump.

Nevertheless, the central dynamics here are two cultures that are relentlessly opposed. One is a number of mistakes that accept general repetitions and endure the user on the way. And if it keeps mistakes, you know that the overall points of their existence will be invalidated. There is no real way to adjust these trends, but you may think journalistic sculptures are adult solutions.

You cannot expect Apple Intelligence to tremble when you reflect these errors. I don't really understand what the fact is. Probably more surprising is the view from the other end of the telescope. It was very easy to know these mistakes, and there were many other people who were almost completely noticed.

This is not only journalist -BBC, but Propublica And I happened to receive the Washington Post -I received an alert in question. The summary is generated locally on the user's mobile phone, and Apple has no way to track them. In other words, it means that other users have received incorrect alerts, and they are very likely to blame the journalist's incompetence, rather than the bots. Perhaps the iPhone user is still walking around with the impression that his father's Christmas gave the king's speech.

The BBC was not the only news organization that noticed the problem, but that was the only thing that really followed it. The vitality of the news Some were submerged messages to readers. “It was not harmful to inform the BBC that the BBC was not doing it,” said a journalist. “But it was also saying that it would draw a line in the apple and sand.

Some may laugh at this, and that news organizations are always making their own mistakes. But the case of bad journalism is mostly a distorted expression of the real world, not from the imagination, but in most cases. It is important that the outlet may make a big mistake, the reputation suffers, the audience is more likely to vote on your own feet, or a story that will broadcast mistakes. And it will be all public.

Also, journalists are more and more likely to use AI to produce stories. There is no doubt that it is a tremendously powerful tool. Find a pattern with a huge financial dataset It clarifies corruption or analyzes satellite images Evidence of bombing attack In the area designated safely for civilians. In such a case, there is a legitimate discussion on the scope of the disclosure required. On the other hand, if the input and output are properly examined, it may be like a flag to use Excel. On the other hand, AI is still new, so readers may expect you to make mistakes on the side of the attention. Nevertheless, the fundamental difference is not what you are telling viewers, but how much supervision you have exercised on the machine.

Ultimately, all of these most important parts may be Apple's reaction. Even if the BBC's first story scattered for a month, it is impressive that a company with many years of reputation for defense has finally forgiven. But it would definitely return the product, and it wasn't that the bar was accurate, considering it was enough.

The really interesting question is why Apple used AI in these summary. If there are only two characters that represent technology that can be easily assembled in an easy -to -read icon! In a sense, it's a small details. But it also shows a much bigger problem. When dealing with the introduction of innovative new technologies that users really do not understand, complaining of your decisive mission for simplicity may make things quite complicated.

The truth is still a gold rush participant, even if Apple is not defined as an AI business more thoroughly than several of its large high -tech rivals. The AI ​​products that will stick to us over the next few years may be a bit like the QWERTY keyboard for various alternatives or the Internet Explorer's victory for Netscape. More worse, but ultimately wins for a scale that cannot be conquered. If so, an experience without friction may be a very effective strategy.

If the most venerable news outlet complaint is part of the price, it does not even touch the side. Last week's latest software update is the same as disabled news summaries. Apple turned on AI by default first time.

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