The average American spends nearly two-and-a-half hours a day scrolling through dreams of buying or dreaming of things they’d like to own one day, and 71% say this habit motivates them to achieve their financial goals. say they are having a meaningful time.
In a recent poll of 2,000 U.S. adults, more than two in five respondents said they spend more time scrolling through dreams when the economy is uncertain (43% ). Over the course of a year, you’ll spend about 873 hours, or nearly 36 days, scrolling.
Conducted on behalf of OnePoll financial services company Please give me strength. In this survey, half of the respondents said they dream while at work, and of those, 1 in 5 said that they spend 3 to 4 hours per day multitasking while at work. I admit that I spend a lot of money.
Gen Z spends the most time dream scrolling, just over three hours per day, while baby boomers spend the least, about one hour.
Survey respondents said considering their dream purchase helps them spend their money wisely (56%), helps them avoid unplanned purchases or debt (30%), and helps them stay on track with their financial goals. They say they are better able to plan for their accomplishments (25%).
Nearly 7 in 10 consider dream scrolling to be an investment in themselves (69%) and an outlet to visualize what they want in life (67%). Four in 10 (42%) respondents said they regularly spend time envisioning their ideal retirement, including their retirement age, location and monthly expenses.
Scrolling towards the American Dream, one in five respondents are considering a home or apartment (21%), a quarter of respondents are considering a vacation destination (25%), and beauty and self-care products. (23%) and are considering items for their pets (19%).
Others spend time looking at clothes, shoes, and accessories (49%). gadgets and technology (30%); and home decor or furniture (29%).
More than half (56%) now keep something they want to buy or own in the future open in a tab, window, or saved in their shopping cart. For these respondents, we estimate it would cost approximately $86,593.40 to cover all of their current savings.
Almost half of Americans say they’re spending more time scrolling through their dreams than usual right now (45%), and 56% plan to buy something on their dream list by the end of this year The answer is yes.
65% are optimistic that they will be able to buy everything on their list someday, but nearly one in four say they don’t think they’ll ever be able to buy the majority of items (23%) .
More than half (51%) say owning their dream purchase would make them feel more financially secure, and nearly half (47%) said working with a financial professional would help them achieve their goals. Masu.
Others feel they have more to do. 34% say they have never bought more items on their dream list than they would need at their age, with Millennials (39%) feeling furthest behind.
Key economic factors that may be holding some Americans back include rising prices (54%), inability to save (29%), and increasing debt (21%) .
Instead of catastrophic spending, dream scrolling has had a positive impact on Americans’ financial habits, with respondents saying they now have a better understanding of their financial goals. (twenty four%).
How much time do respondents spend dreamscrolling?
- 2.4 hours per day
- 16.8 hours per week
- 873.6 hours per year
- 36.4 days per year
What do Americans scroll for?
- Clothing, shoes, accessories (sneakers, wallets, etc.) — 49%
- Visualize your ideal retirement – 42%
- Gadgets/Technology (phones, computers, etc.) — 30%
- Home decoration or furniture — 29%
- Vacation destinations/experiences (hotels, flights, trending vacation destinations, etc.) — 25%
- Cars and/or auto accessories (new car purchase, new rims, window tint, etc.) — 24%
- Beauty/self-care products (makeup, skincare, etc.) — 23%
- House or apartment — 21%
- Jewelry (diamond bracelets, watches, etc.) — 21%
- Pet items — 19%
- Trial tickets (sports games, concerts, food festivals, etc.) — 18%
Economic benefits of Dreamscrolling
- Avoided unplanned purchases and debt — 30%
- I can now plan for the future better — 26%
- I made a plan to reach my financial goals – 25%
- I now have a better understanding of my financial goals – 24%
- I would like to seek the help of a financial advisor to achieve my goals – 15%
Research method:
This random, double-opt-in survey of 2,000 ordinary Americans was commissioned by Empower, a market research firm, from March 28 to March 31, 2024. One polewhose team members are market research group I have a corporate membership in the American Association for Public Opinion Research (Arpol) and the European Public Opinion Marketing Research Association (esomal).
