Ben & Jerry’s posted a video on social media to celebrate “National Ice Cream Month,” but in a controversial Fourth of July tweet, the U.S. stands on “stolen Indigenous land.” and received backlash from critics.
“Find your nearest scoop shop today and celebrate National Ice Cream Month together!” read the caption in a TikTok video posted by Ben & Jerry’s on Thursday.
However, TikTok users have urged the makers of “Chunky Monkey” and “Cherry Garcia” to sell “Bud Light,” a brand named after the Anheuser-Busch brand, whose sales have slumped as a result of partnering with transgender influencers. responded by warning that a “moment” was taking place. Dylan Mulvaney.
“Are you aiming for a Bud Light moment?” one TikTok user wrote.
Others claimed they were “shorting Unilever” or betting that the parent company’s share price would fall further in the wake of calls to boycott Ben & Jerry’s.
Ben & Jerry’s parent company lost nearly $2 billion in market capitalization in the days following the July 4th tweet.
Another TikTok user wrote, “I want you all to go bankrupt,” adding that Ben & Jerry’s ice cream was “anyway.”
“Bring beer from Ben & Jerry’s to Bud Light,” added another.
Ben & Jerry’s divided its customers at its Fourth of July event last week. Tweet “America was founded on stolen Indigenous land. Let’s promise to give it back this Independence Day.”
Ben & Jerry’s added that the United States should “start with Mount Rushmore,” writing that “the face of Mount Rushmore is the face of those who actively worked to destroy indigenous cultures and ways of life.” .
South Dakota Gov. Christy Noem defended South Dakota’s landmarks, saying, “We stand up to liberal Vermont businessmen who think they know everything about the country and have not studied its history. I’m not going to listen,” he said.
“Today Mount Rushmore is the greatest symbol of our freedom and the history of the United States of America.”
Ben & Jerry, leader of the Kusk Abenaki Nation’s Nurhegan Band, one of four recognized Abenaki-descended tribes in Vermont, told the Post last week. He said he would like to inquire about the land where the company’s head office is located. The places found could belong to his people.
