Israeli deepfake detection startup fighting disinformation during Gaza war

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Clarity, an Israeli AI cybersecurity startup that develops software to detect and defend against deepfakes, recently raised $16 million in initial seed money.

Co-founder Michael Mathias, a former Israel Defense Forces (IDF) officer and leader of the 8200 Intelligence Unit, told Fox News Digital that democracy and how AI and cybersecurity should treat democratic institutions. He said he is focusing on how to change the No solution was found to adapt to this new world of cybersecurity viruses.

He said Clarity’s technology is a new defense mechanism for war.

Deepfakes have proliferated since the war between Israel and Hamas began. (St. Petersburg)

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Mathias said he thinks of Clarity’s technology as a water filtration mechanism, saying, “There’s a lot of water, and a lot of it contains bacteria, so the water that reaches the consumer gets filtered. “We have developed these filtration mechanisms,” he added. Even if it’s not completely filtered, at least the consumer knows there’s something abnormal or dirty about it. ”

sensitive AIA company that monitors deepfakes reported that there were 49,081 deepfake videos posted online in June 2020, and by December of the same year, the number of videos had increased to 85,047.

Mathias said Clarity’s initial vision centered on the assumption that deepfakes would be heavily featured in the 2024 election, but that all changed in October. A major trigger for Clarity was the Israeli-Hamas war that began on October 7th. What was not ready at the time needed to be ready in days, not months, in cooperation with the Israeli government and media. outlet.

Exclusive: Israel builds AI platform to monitor humanitarian situation in Gaza

explosion, plume of smoke

Smoke rises after Israeli military shelling in the Gaza Strip, seen from southern Israel, Thursday, Jan. 18, 2024. The military is fighting Palestinian terrorists across Gaza in a war that began with Hamas’ attack on Israel on October 7. (AP Photo/Ohad Zwigenberg)

Mathias says his team is made up of mostly Israelis from the Israel Defense Forces, so war was a very familiar topic.

” [Israel-Hamas] The war has shown us that public perception is a huge part of everything that’s going on right now…especially when it comes to hostage situations. [with] Many unknowns…what is happening in digital media where everyone is a journalist with their own mobile phone and everyone has their own news channel on Telegram, Twitter or TikTok items . ”

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He added: “Many people understand that we’re not just fighting a war against something physical.” [front] … [it’s a] Digital fight too. ”

The Anti-Defamation League found that deepfake videos received a lot of attention during the Israel-Hamas war, citing examples of videos that feature fictional “commentary” about the war by public figures.s.

Report warns that deepfakes will be indistinguishable from reality by 2024

Bloomberg too I have reviewed dozens of Deepfake videos of Israeli and Hamas war victims appear to be aimed at generating both sympathy and virality, but their creators are often anonymous. When a tragic death is featured in the news, within days or hours, users post videos depicting the person’s likeness narrating how they died. Typically, the format of the trend includes an introductory text from the person’s perspective and a deepfake image displayed on screen that tells how the person died.

Clarity co-founder Michael Matias will speak at Tel Aviv University on February 6, 2024. (Blavatnik Interdisciplinary Cyber ​​Research Center)

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Mathias said the funding will help Clarity double its staff and expand its research and development operations.

“Deep fake [are] It’s almost like a pathogenic virus. This is very similar to how COVID-19 works. It will be instantly replicated and published immediately. Just like with viruses, you need to develop antivirus software. And it’s not one vaccine, it’s not one AI model that he just implements. In reality, we need to develop multiple different models that can be continuously updated and continuously transformed and adapted to different forms of viruses. ”



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