Jaguar unveiled its much-hyped electric concept car in Miami on Monday, just hours after leaked images of the rebranded vehicle circulated online.
Early online reactions suggest that the concept car may look more familiar to Barbie and Pink Panther fans than traditional Jag owners.
Unveiled in two colors – Miami Pink and London Blue – the new electric car, called the Type 00, is described by the brand as “a concept with bold shapes and exuberant proportions that will inspire future Jaguars” .
This model features the Jaguar logo laser-etched into brass ingots on each side of the car, which itself opens to reveal a rearview camera, providing a view similar to a traditional side mirror through a screen located in the cabin. to the driver.
The most eye-catching feature, apart from the color, is the lack of a rear windscreen, and instead a rear-view camera mounted under a golden patch behind the front wheels.
Above the large wheels and wheel arches, the front end of the car is capped by a windshield that appears to blend into the side windows and tapers towards the rear of the car, creating a design that Autocar calls “reminiscent of a racing helmet.'' This contributes to what has been described as a “wraparound effect.'' .
The British carmaker sparked controversy in November when it unveiled a series of dramatic changes, including a new design and logo reading JaGUar, before becoming an all-electric car brand.
Jaguar says the new car is built on a purpose-built electric platform and has a range of up to 478 miles, with fast charging capable of delivering 200 miles in 15 minutes.
A production-ready version of the Type 00, built in the UK, is expected to be unveiled in late 2025.
The price has not yet been confirmed, but it is expected to cost more than £100,000.
Jaguar stopped selling new cars more than a year ago to focus on rebranding, and plans to launch three new electric cars in 2026.
Adrian Mardell, CEO of Jaguar Land Rover, said: “Jaguar's appeal is close to my heart. It is an original British luxury brand, unparalleled in its heritage, artistry and emotional appeal.” he said.
Ahead of the launch, a spokesperson said the company was “aware of images circulating online in advance of Jaguar's official unveiling at Miami Art Week.”
Jaguar responded to the photo and confirmed that at least the color is accurate. A spokesperson said: “We chose Miami Pink and London Blue as our design vision. Miami Pink represents the vibrancy of the city, while London Blue is a modern take on the milky silver blue of the E-Type, and is a reference to Jaguar's British design.'' It shows respect for tradition.”
The abandonment of much of its traditional heritage continues with teaser ads featuring a variety of models, no actual cars, and the tagline “Copy nothing”, which It's a break from the advertising tradition that has generated widespread publicity and controversy, including criticism of Jaguar in some quarters. Selling “woke” cars.
Jaguar executives said Jaguar needed to target a new generation as it moved away from selling diesel models.
The automaker, part of India's Tata Group, has been slower than many rivals to adopt electric vehicles and only sells one model, the aging Jaguar I-Pace. However, the company is investing £18bn to produce battery versions of its range alongside petrol cars. Deliveries of the electric Range Rover, which will be built at the company's main factory in Solihull in the West Midlands, will begin at the end of next year.
