LeBron James Writes for Chinese State Media

LeBron James recently shared an op-ed in China’s state media, marking a significant moment as the NBA returns to a situation reminiscent of 2019, which followed a controversial tweet in support of Hong Kong’s democracy advocates.

This op-ed was published in the state-run People’s Daily after James completed a tour in China, where he engaged with local players, provided feedback on training sessions, and interacted with community organizations and various officials.

During this tour, he suggested that basketball serves as a vital link between the two nations and noted that, for him, it significantly impacts his income. This op-ed is particularly notable since foreign articles in Chinese media, especially from sports personalities, are quite rare.

James expressed, “Basketball isn’t just a game; it unites us. Passion flows within us all.” He added that he believes basketball can inspire generations and highlighted his hope to see more young enthusiasts in China, contributing to the sport’s development there.

He’s not alone in his outreach. The NBA has announced an upcoming event in Macau, featuring other stars like Tim Hardaway SR and Shaquille O’Neal.

James praised the warm reception he consistently receives in China. “Every time I come here, my family and I are welcomed with open arms. The kindness of my Chinese friends truly moves me,” he stated. However, there’s an underlying complexity, as the Chinese authorities often restrict access to individuals who might voice dissenting opinions, ensuring a controlled environment during his visits.

This op-ed reflects a shift in relations between the NBA and China, which had soured after the 2019 fallout when the then GM of the Houston Rockets posted a tweet in support of Hong Kong’s protests, provoking the ire of the Chinese government.

As a result, the NBA faced significant backlash, leading to its temporary ban in China until recent efforts to mend ties began to surface.

James’ tour and his comments imply a potential revival of NBA broadcasts in China. Still, it’s noteworthy that while he makes millions there and has often been vocal about social justice issues in the U.S., he has not commented on China’s human rights record or its treatment of minorities, presenting an intriguing contradiction in his stance on social issues.