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Organization launches $3.5M ad campaign to turn out South Asian American, AAPI voters

Impact Fund, a political organization representing Indian and South Asian American communities, and Future Forward, a Democratic super PAC, endorse Harris-Waltz's ticket to Asian American and Pacific Islander voters It launched a multi-million dollar advertising blitz aimed at getting people to pay attention.

“We are witnessing an unprecedented moment for South Asians and Asian Americans in American politics. It will bring benefits and lead us to a new path forward,” said Impact Fund Executive Director Chintan Patel, referring to Harris, who is black and Indian-American. , in press The release was issued on Friday.

The $3.5 million campaign, first reported by Politico on Friday, is “the largest spending focused on AAPI voters for a presidential candidate,” according to a press release using the acronym for Asian Americans and Pacific Islanders. program.” The ads will continue through Election Day and will be shown across multiple platforms to reach the 1.3 million Asian American and Pacific Islander voters in Pennsylvania, Michigan, North Carolina and Georgia.

The press release comes alongside the latest GBAO poll showing Harris leading Trump by nearly 50 points among South Asian voters in battleground states.

A poll commissioned by the Indian American Impact Fund found that 68% of respondents said they would vote for Harris if the presidential election were held today, compared to 20% who chose Trump. . Seven percent said they were undecided, and 4% said they would support another candidate.

The survey also found that 71% of South Asian voters view Harris favorably, while 25% say they view her unfavorably. Meanwhile, 25% of respondents said they had a favorable view of Trump, and 74% said they had an unfavorable view of Trump. he.

The ads focus on important issues such as the economy, abortion rights and caregiver support, and how Harris' identity impacts those issues, according to the release.

According to the survey, a plurality of respondents (26%) said inflation and the economy were the most important issues to them. Abortion came in second with 19%, and foreign policy came in third with 12%.

The poll was conducted September 16-22 and surveyed 600 people likely to vote in the general elections of South Asian descent in Arizona, Georgia, Michigan, North Carolina and Pennsylvania. Ta. The margin of error was 4 percentage points at a 95% confidence level.

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