A recent study by the Harvard T.H. Chan School of Public Health found that social media platforms such as Facebook, Instagram, Snapchat, TikTok It became clear that he was receiving income. It has been revealed that social media 'Masters of the Universe' made $2.1 billion by showing ads to children under 12.
Phys.org report Recent research from Harvard University published in journals pro swanis the first attempt to quantify the extent of advertising revenue derived from young users on social media platforms. Professor Bryn Austin, lead author from the School of Social and Behavioral Sciences, highlighted the growing concerns about young people's mental health and the social media practices that can contribute to depression, anxiety and eating disorders in young people. emphasized the need for policy intervention to regulate
CULVER CITY, CA – DECEMBER 20: The TikTok logo is posted outside the TikTok office on December 20, 2022 in Culver City, California. Congress is pushing a bill that would ban popular Chinese-owned social media apps from most government devices. (Photo courtesy of Mario Tama/Getty Images)
“With growing concerns about the mental health of young people, more policymakers are looking to introduce legislation to curb practices on social media platforms that can lead to depression, anxiety and eating disorders in young people. “There are,” Austin said. “While social media platforms may claim they can self-regulate their behavior to reduce harm to young people, they have not yet done so and our research shows that social media platforms have the ability to self-regulate their behavior to reduce harm to young people. This suggests that there are overwhelming economic incentives to continue delaying taking meaningful steps to protect people.
Researchers used public survey and market research data from 2021 and 2022, including information from the U.S. Census, Common Sense Media, Pew Research, eMarketer, and Qustodio, to determine the number of young users and their associated We have estimated the advertising revenue that will be generated. This approach resulted in a simulation model that reveals revenue numbers.
The survey revealed shocking numbers. YouTube had 49.7 million U.S. users under 18, TikTok 18.9 million, Snapchat 18 million, Instagram 16.7 million, Facebook 9.9 million, and X (formerly Twitter) 7 million. . Of the roughly $11 billion in ad revenue, $2.1 billion came from users ages 12 and under, and $8.6 billion came from users ages 13 to 17. Instagram led his revenue in the 13-17 age group, while YouTube dominated in the 12 and under category.
Interestingly, Snapchat (41%) earned the highest percentage of total ad revenue from users under 18 in 2022, followed by TikTok (35%), YouTube (27%), and Instagram ( 16%). These numbers highlight the heavy economic dependence of these platforms on young viewers.
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Lucas Nolan is a reporter for Breitbart News covering free speech and online censorship issues.
