OAN’s Avril Elfie
12:00 PM – Sunday, May 12, 2024
Target announced in June that it would remove LGBTQ-themed merchandise from some stores after negative feedback about last year’s Pride Month sales.
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Target plans to offer its entire product line online, but is currently reviewing store-level data to determine which physical locations to stock items.
according to bloombergTarget plans to carry the product in about half of its 2,000 stores in the United States.
The move comes after Target last year released several items from its LGBTQ+-themed collection, including some transgender swimwear, due to negative feedback from customers and altercations between patrons and staff at certain stores. This follows the removal of the following products. Target said part of the decline in sales in the second quarter was due to a reactionary effect.
Last year, Target began selling “tuck-friendly” swimwear supposedly aimed at children in its LGBTQ Pride clothing line, which outraged conservative customers.
A Target representative declared Thursday that the company is dedicated to supporting the LGBTQIA+ community year-round, not just during Pride Month in June.
The Minneapolis-based retailer will continue to participate in local Pride events in Minneapolis and across the country, a spokesperson said. The company will also be offering Pride Month products “curated based on guest insights and consumer research” in select stores and online.
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