Trump Family Ventures into Crypto Financing
World Liberty Financial, part of the Trump family business, is reportedly preparing to launch a new initiative known as the Crypto Treasury Company. Three investors familiar with the situation have indicated that this endeavor aims to attract investors, focusing primarily on publicly traded companies that deal with a unique token called WLFI alongside cash resources.
As part of this plan, Eric Trump and Donald Trump Jr. are expected to take active roles on the board, with a goal of raising $1.5 billion to support the new enterprise.
If this proposal materializes, it will mark another step in the Trump family’s expanding involvement in the cryptocurrency marketplace. Last fall, they introduced the World Liberty Crypto Project, which rolled out a series of products, including WLFI tokens, and managed to net approximately $550 million in sales.
A representative for World Freedom chose not to comment, and attempts to reach spokespersons for Eric Trump and Donald Trump Jr. were unsuccessful.
The initiative comes at a time when there’s a growing interest in “digital asset financing companies,” which are public entities holding significant amounts of cryptocurrency. Investors have been informed that the financial company planned for World Liberty’s Token is already a shell company listed on Nasdaq.
The concept of Crypto Treasury Companies was initially developed by billionaire Michael Saylor, who revamped his IT strategy in 2020, aligning it with Bitcoin’s surge. This approach has attracted considerable attention, with stock performance soaring alongside rising Bitcoin prices.
This strategy has proven effective, resulting in over $72 billion worth of cryptocurrency and a market cap of around $113 billion, despite reporting limited revenues in the second quarter of 2025.
Following this boom, numerous investors began to adopt similar strategies. For instance, a budget hotel chain in Japan started to integrate Bitcoin into its business model in 2024, joined by various other companies later that year.
However, the escalation of such practices has become more pronounced this year. Notably, Ethereum, the second-largest cryptocurrency, has become a focal point among finance companies. Meanwhile, Trump Media recently purchased $2 billion in Bitcoin for its own treasury plans.
Supporters of these financing companies argue that they provide traditional investors with avenues to engage with cryptocurrencies, thus broadening their exposure to the digital asset landscape.
Nevertheless, the increasing number of investors is met with some caution; many observers have cautioned that these companies may face risks if the current crypto boom begins to wane.
Additionally, both President Donald Trump and First Lady Melania Trump have introduced their own memocoins, separate from World Liberty Financial, dedicating efforts towards launching decentralized financial applications built around tokens and stablecoins.
Eric and Donald Trump Jr. are also actively involved in the blockchain sector and have shown backing for a Bitcoin mining company.
