President Trump is leaving a notable mark on the upcoming 250th anniversary of America, promoting his name and image on various memorabilia from passports to cryptocurrencies.
Here’s a breakdown of how his branding is appearing across the nation.
U.S. Passport
On June 26, President Trump introduced a special edition passport for 250 Americans via Truth Social. The design features him standing at a resolute desk in the Oval Office, with the Declaration of Independence in the background, complete with his signature.
No extra fees are required for this passport, but starting July 6, it will only be available at the Washington Passport Bureau, with a limited print run of approximately 25,000 to 30,000 copies.
According to the State Department, citizens wishing to apply will not receive this commemorative passport unless they apply in person at the Washington, D.C. location.
This special passport marks the first instance of a living U.S. president being depicted on such a document.
Playing Card Gold Coins
In March, the U.S. Board of Fine Arts approved a design by Trump for a 24-carat gold coin. Although it’s illegal for a living president to appear on U.S. currency, the Treasury Secretary has the power to issue proof gold coins.
A lawsuit filed by a former Portland lawyer questioning this legality was dismissed by U.S. District Judge Karin J. Immergut for lack of standing to challenge the minting.
Production is set for only 47 coins, each about 19.7 ounces of gold, and they’re projected to sell for around $90,000 each at auction, although a release date is not yet confirmed.
Social Security Card
Infants born from July 2 until the end of the year will receive a Social Security card branded “Freedom 250.” While it doesn’t feature Trump’s likeness, it is associated with a public-private entity he supports.
Freedom 250 is not the official organization overseeing the 250th celebration; that role belongs to America 250, a non-profit formed a decade ago.
$100 Bill
Recently, Trump shared a picture of a $100 bill bearing his signature, following an announcement from the Treasury allowing a sitting president’s signature on banknotes.
The first print run began in June, but it usually takes a few weeks for distribution to banks. The Treasury expects broader availability throughout the summer.
Donald J. Trump Presidential International Airport
In February, the Florida Legislature voted to rename Palm Beach International Airport to President Donald J. Trump International Airport. Signs have already been updated, but travelers might not notice the change immediately.
The IATA code for the airport will switch from PBI to DJT on August 18.
Washington D.C. Federal Buildings
For instance, outside the Interior Department, two banners depict Trump alongside George Washington, both echoing “America first.” Meanwhile, Trump’s image at the Justice Department is partnered with the phrase “Make America Safe Again.”
This display has drawn criticism from some congressional members. For instance, Sen. Bernie Sanders labeled it “narcissistic,” advocating for a bill to restrict such renaming practices.
$Trump Coin
Just days before his second inauguration, Trump introduced a virtual currency called $Trump Coin. Initially, it saw a spike in value, but reports indicate significant losses for investors since June.
Playing Card Gold Card
In February 2025, Trump announced a new investment visa program allowing immigrants to obtain expedited permanent residency for certain fees. While applicants for an EB-1 or EB-2 visa must pay a sizeable fee, corporate sponsors can also secure a gold card for workers.
Despite ongoing applications, as of late April, only one gold card visa had been granted.
Trump Rx
In February, Trump revealed TrumpRX, a platform aimed at helping Americans save on medications. He described it as a significant reduction in drug prices, claiming it would offer discounts for over 800 medicines.
Kennedy Center
In December, the Kennedy Center’s Board decided to temporarily change its name to the Trump Kennedy Center. However, a federal ruling later deemed the change illegal, leading to the sign’s removal in June 2026.
The center mentioned a possibility of re-adding Trump’s name if he wins an appeal, although the first appeal was unsuccessful, and the future remains uncertain.
This wave of branding has resulted in a polarized public opinion, particularly concerning U.S. currency. An Economy/YouGov poll found that 59% of Americans disapproved of Trump’s signature on money, while only 24% expressed approval.
The survey involved 1,748 participants and has a margin of error of ±3.1 percentage points.
