Jaguar's managing director has responded to the backlash the company received over its new ad, which featured androgynous models but did not feature a single car, saying the ad was “bold” and would never be “woke”. '', he said, adding that the company's message was lost in the “flame.'' Criticism of intolerance by critics on social media.
“If we played like everyone else, we'd just get buried. So we shouldn't be like car brands,” Jaguar managing director Rawdon Glover said. said financial times.
“We need to reestablish our brand, and we need to act differently, at a completely different price point. We wanted to break away from traditional automotive stereotypes,” Glover added. .
Jaguar executives went on to defend the promotional video as “bold”, adding that the backlash the company has received online is the result of a “fire of intolerance”.
Glover also insisted that Jaguar's ad was never intended to be a “woke” statement, adding that he was disappointed by the “level of vile hatred and intolerance” in the ad's comment section.
“This is not a depiction of how we think of our future customers,” Glover said. “We don't necessarily want to leave all our customers behind. But we need to attract a new customer base.”
As Breitbart News reported, Jaguar came under fire on social media last week after releasing a new promotional video featuring only androgynous people in outlandish outfits that wouldn't be appropriate for a fashion show. It was called “Bud Light 2.0.”
The advertisement also failed to feature any cars from luxury car companies.
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Social media users slammed Jaguar's new ad in the comments section, with some saying President-elect Donald Trump's landslide victory in the 2024 election (including winning the popular vote) was a sign that Americans were in contention. Some reminded the company that there is. To see the era of “awakening” come to an end.
Amid criticism, Elon Musk also There's a chimeasks Jaguar, “Do you sell cars?”
Alana Mastrangelo is a reporter for Breitbart News. you can follow her facebook And with X @ARmastrangeloand further Instagram.
