and Presidential election As the members of the Democratic Party National Committee approached, it became clear that the Democratic Party did not understand the average American. Whether it was arrogant, ignorant, or self -righteous, the Democratic Party did not understand what President Trump thinks clearly, that is, the Americans despised politics.
Evidence is surprising. 80 % of Americans believe that our political system is as follows: “Rotten” only 22 % They say they trust the federal government. Congress is consistent 17 % Support rating. Compared to the voters, the root canal treatment, the used car salesman, Coloraloscopy When they are asked to choose either of them or the United States Congress.
From Ronald Reagan to Bill Clinton, George W. Bush, Barak Obama, Donald Trump, the two -year president in the past 50 years was outsider (or succeeded in stigminating it as an outsider. I was). With the standpoint of this outsider, we were able to connect and build trust more effectively with the American people who overwhelmed politics. There is no need to look at the defeated presidential candidates, such as John Kelly, Hillary Clinton, and Camara Harris. They were all embodied as a member of the unpopular political system, and were easily branded.
Another reason for the external candidate's performance is that, unlike candidates rooted in DC politics, external candidates are more motivated to use a more bold and innovative strategy. 。 Outsider is usually a vulnerable (eg, Obama and Trump), so I feel that it is necessary to use its own tactics to overcome the disadvantages. For example, President Obama's innovative use of social media has won the reversal of Hillary Clinton in the 2008 preliminary election, and has been the driving force to win the Senator John McCane (Republican Party, Arizona) in this election. Ta.
However, over time, these innovative strategies become a general practice, and the creators take the job of a nifty consultant and repeat the same strategy over and over again. And while the candidates appear and disappear, these consultants remain, and the candidates for maintaining the status quo are stuck in a type that American people strongly disliked, and a message and tactics that make you feel like a non -common sense of politicians. I use it.
In contrast, Mr. Trump and his team doubled his position as an outsider, which led to his average American sympathy. Unlike the Democratic Party, Trump started running in 2021 elections in 2021 and focused on realizing everything anywhere. from Live stream, Podcast, UFC Fight Night with Dina WhitePresident Trump met in a place where voters were, knowing that the team had to change the situation to win the election. This bet was clearly successful. 48 % Unfortunately, the percentage of those who voted for President Trump for the first time was unable to contact the Harris camp on television broadcasting.
Focusing on these non -systematic entities, Trump has deeply linked to the average American ignoring politics and traditional media. His charisma and pure presence in these platforms lead to trust among voters who do not agree with him due to all problems.
Mr. Trump projected the credibility of many Democrats. He may have divided his opinion, but his supporters see him real. His advertisement was no exception. The test resulted in a major change in Trump's ad. 2.7 pointsCompared to, 7/0 points About democratic advertisements that the Harris camp prioritized.
Fortunately, the Democratic Party has a way to move forward and can imitate it under the appropriate leadership. The Republican Party has not only accepted the hatred of the American people's politics, but has actually accepted it. Paradoxically, they have been able to build the trust of the people. The Republican Party scolded the status quo and succeeded in going around political media to meet voters. But the Democratic Party has relyed on the same consultant, the same message, and the same strategy that Donald Trump has made it possible to become the president again.
We recognize this reality, learn from President Trump's strategy, think about the established concepts, and need a DNC chairman who is willing to disturb the wings within the Democratic Party. The risk is too high to select someone for fear of doing so.
Joe Jacobson is the founder and secretary of the Progress Action Fund, a Democratic Super PAC with a simple motto that “we will be depressed when the Republican Party is depressed.”
